Deadpool & Wolverine has continued its marketing campaign for the Marvel Cinematic Universe film by releasing a line of DiGiorno pizzas. Each new pizza option nods to the biggest names in Deadpool & Wolverine cast of characters. One of the tie-in pies directly references the first Deadpool film with its controversial selection of toppings.
Pizza has always been a favored food of the Merc with a Mouth, and releasing a series of his own in collaboration with one of the most popular frozen brands in the United States is almost too perfect an opportunity to miss. The film has followed in the footsteps of its predecessors with unusual marketing. The first Deadpool film would likely not have even been made if it had not been for a bit of guerrilla marketing, releasing the test footage directly online to fan acclaim.
How these movies are promoted has always been unusual, based on Ryan Reynolds’ philosophy about spending too much money. Deadpool has been inserted into posters of other Marvel heroes and placed on the DVD covers of movies in which he does not appear as a promotion tool. Why wouldn’t a line of pizzas follow?
Deadpool & Wolverine’s Questionable Pizza Choice Is A Movie Reference
“That came out wrong… or did it?”The strangest of the new pizzas from DiGiorno directly references the first Deadpool film. In the film, during an early confrontation with a stalker, Wade orders pizza, the selected toppings of which, supposedly beloved by the iconoclastic character, are black olives and pineapple. This inspired many online to make or order the pizza just as Wade Wilson likes it, despite the fact that for many, such a combination is an abomination.
Now, as part of Deadpool & Wolverine‘s marketing push, a frozen version of the pizza called “Wade’s Special” is available from DiGiorno.
Pineapple is a controversial pizza topping, but many love it, particularly when it’s combined with fatty, salty meats like ham or bacon. Black olives have a more complex, umami flavor, and are also generally very salty, and are equally as unpopular on pizzas as pineapple and something like anchovies.
In 2023, a YouGov poll ranked olives (9th) alongside pineapple (3rd) in the top 10 least favorite pizza toppings in the US. For both to be on Deadpool’s pizza is a surprisingly perfect nod not only to the Deadpool moment, but also to the Marvel antiheroes’ sometimes divisive popularity rating (at least before he hit the big screen).
Why Deadpool & Wolverine’s Pizzas Are A Perfect Franchise Tie-In
Multiple flavors are available for the pizzas, including an homage to Wade’s love of chimichangas with “Gimme Chimi,” a pizza with cumin and beef; “Maximum Pep,” a sliced and diced pepperoni pizza; and the meat-lovers “Spicy Wolvie Pie,” with chorizo and bacon. Each of these boxes is covered with images from the film, including cut-out masks on the back, and is available at grocers across the United States. Other than the topping selections, the pizzas are standard DiGiorno products.
Marketing with food producers is becoming an increasingly popular trend, and a series of Deadpool & Wolverine pizzas is the latest, fun version. The pizzas are a suitable treat for a movie night at home with the first two Deadpool films while audiences await the release of the MCU event. Following an already compelling marketing campaign for the upcoming, hotly-anticipated Deadpool & Wolverine, it will be interesting to see what the two mutants have planned next to promote their film.
News
Meghan Markle following Kate Middleton? Check similarity between Princess of Wales and Duchess of Sussex
Kate Middleton and Meghan Markle share similarities in fashion, both known for revamping outfits. Meghan’s thigh-split gown and Kate’s transformed styles showcase their ability to modernise their…
Princess Eugenie’s Son and Prince Harry Look So Much Alike That We Are Shell-Shocked
It’s always fascinating to see which members of a family will look alike. The royal family is no different. Princess Eugenie was recently on vacation in Jamaica…
Prince Harry distances himself from Meghan Markle to regain public favour
Prince Harry makes strategic move to regain lost popularity, claims royal expert. Prince Harry is said to be distancing himself from Meghan Markle in a deliberate move…
Sarah Ferguson’s 10-word remark about Meghan Markle amid Royal Family feud
The Duchess of York spoke openly about Meghan Markle and Prince Harry. Sarah Ferguson claimed she didn’t know Meghan very well Sarah Ferguson has claimed she doesn’t “really…
Prince Harry and Meghan Markle’s car collection: from hot hatches to luxury SUVs
A trip down memory lane with the Duke and Duchess of Sussex. Compared to their brief spell together in the UK, the Duke and Duchess of Sussex live…
Prince Harry gives new tension to Meghan Markle amid professional split
Prince Harry seemingly spoils Meghan Markle’s big plans. Meghan Markle has seemingly landed in major trouble amid growing professional split from Prince Harry. For those unfamiliar, the…
End of content
No more pages to load