Budweiser has once again proven why their Super Bowl commercials are must-watch events, delivering a masterpiece that blends raw emotion, American heritage, and breathtaking authenticity in their latest spot, “American Icons.” Airing during Super Bowl LX to celebrate the brand’s 150th anniversary, the ad tells a touching story of an unbreakable friendship between a majestic Clydesdale horse—one of Budweiser’s iconic symbols—and a young bald eagle chick that grows into a powerful bird.
The narrative unfolds on a picturesque farm, where a barley farmer (a real Budweiser supplier) watches as the playful Clydesdale bonds with the injured eagle chick. Through seasons of care and gentle encouragement, the horse helps the bird regain strength and confidence. The emotional peak arrives in the final moments: as the Clydesdales thunder across the field to the soaring strains of Lynyrd Skynyrd’s “Free Bird,” the fully grown eagle spreads its wings and lifts off in a stunning, heart-stopping takeoff. Viewers are left stunned—because this isn’t Hollywood effects. It’s 100% real.
The eagle is Lincoln, a rescued bald eagle from the American Eagle Foundation in Tennessee. Lincoln has been a beloved fixture at Philadelphia Eagles home games for years, soaring over Lincoln Financial Field during the national anthem to electrify fans. Trained over five years to perform safely in stadiums and public settings, Lincoln’s appearance isn’t just a cameo—it’s a genuine feat of animal training and partnership. Budweiser chose to feature him to honor America’s symbols of freedom and resilience, tying the brand’s legacy to the nation’s 250th birthday celebrations.
What makes this ad extraordinary is the commitment to authenticity. In an era where digital trickery dominates, Budweiser opted for practical, on-location filming with trained animals under expert care. No green screens, no computer-generated flights—just a real eagle taking to the skies alongside real Clydesdales. This choice amplifies the emotional impact, turning a simple friendship tale into something profoundly moving. Social media exploded with reactions: viewers admitting they were brought to tears, comparing it to the most heartfelt ads in history, and praising the creative team for crafting something timeless without relying on gimmicks.
The spot subtly weaves in themes of loyalty, perseverance, and shared American spirit. From the Clydesdales’ enduring presence in Budweiser lore to Lincoln’s journey from rescue to national spotlight, it reminds audiences of the power of real connections. Critics and fans alike hail it as genius advertising—proof that emotion and authenticity still reign supreme over flashy spectacle. In a crowded Super Bowl lineup, Budweiser’s “American Icons” stands tall, soaring high above the rest.
