When Prince Harry and Meghan Markle’s lucrative Spotify deal fell apart in 2023, Bill Simmons, The Ringer’s founder and managing director, was incensed.
“I wish I had been involved in the ‘Meghan and Harry leave Spotify’ negotiation,” Simmons, the head of podcast innovation and monetization at Spotify, which owns The Ringer, said on his self-titled show. “‘The F***ing Grifters.’ That’s the podcast we should have launched with them.”
Simmons’ astonishing comments followed the collapse of the Montecito, Calif.-based Duke and Duchess of Sussex’s $20 million deal with Spotify, signed in December of 2020. They delivered just 12 episodes of Markle’s “Archetypes” podcast.
But the Spotify contract paled in comparison to the estimated $100 million Netflix agreed in September 2020 to pay them, a deal which produced a documentary series “Harry & Meghan” two years later — and little else since then.
Prince Harry and Meghan Markle on the red carpet at the Salute To Freedom Gala in New York in 2021. (Dia Dipasupil/Getty Images)
Aside from the docuseries, the exclusive Netflix deal has produced the “Heart of Invictus,” about Prince Harry’s games for wounded warriors, and “Live to Lead,” about inspiring world leaders and featured interviews with Ruth Bader Ginsburg and Gloria Steinem. The series premiered on Dec. 31, 2022.
Unproduced is an animated series created by Markle titled “Pearl” which Netflix axed in May 2022 as part of a series of cutbacks. And there is little else close to production.
What’s gone wrong? TheWrap spoke to multiple insiders who say the Sussexes have worn out their welcome in Hollywood with an iron-fisted desire for control, combined with a lack of experience. A revolving door of executives have departed the couple’s production company, Archewell, in the past two years while a long list of exhausted agents, producers and other industry veterans have stamped it with a “life’s too short” reputation.
The Sussexes founded Archewell Productions in the name of their four-year-old son Archie. It includes their non-profit charitable foundation, plus a for-profit arm focused on media projects.
“Everything with them was fraught and complicated because they wanted complete control,” said one Hollywood creative who has worked with them, who declined to be identified.
Another insider with knowledge of the management of Archewell agreed, saying the couple have proven to be stubborn to the point of alienating others. “It appears that they just want what they want and won’t take advice,” the insider said.
“Taking on Harry and Meghan was a great coup for Netflix,” public relations and image guru Mark Borkowski told TheWrap. “It probably got a lot of eyeballs and subscriptions, but they [Harry and Markle] never delivered.”
He added that the clients he works with are closely watching their budgets and costs, but, given the former royals’ lifestyle, “The amount of income this pair has to raise is enormous.”
An insider with knowledge of the Netflix deal with Archewell said it is an “overhead agreement,” meaning not all the money would go to the Sussexes, but it also helps fund their staff, office and development fees.
Archewell and the Sussexes declined to comment for this story.
Control issues
The former royal couple were initially a hot property. Before signing with Netflix, they also had discussions with Apple, Disney and NBCUniversal, The New York Times first reported. Meghan had previously narrated a documentary about elephants for Disney+, and Harry collaborated with Oprah Winfrey on a docuseries about mental health for Apple TV+.
The “Harry & Meghan” docuseries, directed by Liz Garbus, was a legitimate hit, setting a record for the biggest debut for a Netflix documentary with a total 81.6 million hours watched on its first four days of availability, amounting to more than 28 million households watching.
The series was an intimate glimpse inside the Sussexes’ marriage and made headlines for their criticism of the British royal family for failing to support them, including allegations of racism and a narrative that the couple was essentially forced to leave England for the U.S.
But production was apparently difficult. One individual with knowledge of the series said dealing with the former royal couple was a “nightmare” as they were fiercely protective of their story. “Harry and Meghan made the collaborative process very hard, to the point that there was no collaboration at all,” said the insider.
And other projects have not gotten off the ground.
Netflix and Markle announced “Pearl” with much fanfare in 2021. The animated series — co-executive produced by Markle and David Furnish — was to center on the adventures of a 12-year-old girl who finds inspiration in a variety of influential women throughout history. Netflix cancelled it the following year while it was still in the development stage.
There have been reports Netflix bought the romantic Carley Fortune book “Meet Me At The Lake” for $1 million for the pair to produce into a movie. Other plans included a TV drama feminist retelling of Charles Dickens’ Miss Havisham and a documentary about Prince Harry traveling solo in Africa. But these all seem far from getting off the ground.
Another Archewell insider told TheWrap that “Meet Me At The Lake” was “in active development,” but has not yet been cast. And Harry’s trip to Africa has not been scheduled. Some projects will be announced in the next few months, the insider added.