Meghan Markle, the Duchess of Sussex, has cemented her reputation as a walking PR disaster in the world of luxury ceramics.

The prestigious French brand Asta Develat, known for its handcrafted porcelain and timeless Parisian charm, was the perfect partner for her latest venture, a lifestyle collaboration with high-end ceramics maker Aier Develat.

The collaboration was meant to be the crown jewel of limited edition pieces co-designed with Aier Develat, blending Megan’s California cool with the brand’s French elegance.

The ceramics arrived with uneven glazing, chopped edges, and in some cases outright breakage. Social media lit up with disappointed buyers posting photos of their subpar purchases, tagging both Meghan and Asta Develat in a flood of outrage.

Insiders say the company had entrusted Megan’s team with overseeing production logistics for the collaboration, a decision they now regret. Sources close to the French fame claim that Megan insisted on rushing the process to meet her aggressive launch timeline, cutting corners and bypassing the brand’s usual standards.

Loyal customers wary of the brand’s sudden association with Megan’s circus of controversy started shopping elsewhere. High-end retailers that had long carried AA Develat products reportedly pulled back orders citing reputational risk. For a company that had spent decades cultivating an aura of understated exclusivity, this was nothing short of a disaster.

In mid-March 2025, just weeks after the as-ever launch, STA Develad’s leadership held an emergency meeting in their Paris headquarters. The consensus was unanimous that Megan had to go, and the company is now pouring resources into a rebranding campaign to reclaim its lost prestige.

As the dust settles, the question lingers: How many more bridges can Megan burn before her brand collapses entirely? Asia Develat is counting its losses and praying for a swift recovery.