Meghan Markle, the Duchess of Sussex, is giving fans a closer look at her life as a mom to Prince Archie and Princess Lilibet. With the launch of her new Netflix series With Love, Meghan and her lifestyle brand As Ever, she’s been posting pictures of her kids more often than ever before. It’s a shift that’s catching attention—and sparking conversation.

On Monday, March 24, just before the debut of her As Ever online shop filled with fashion and beauty goodies, Meghan dropped a sweet, rare snapshot of her two little ones. The photo shows her holding two-year-old Lilibet while wrapping an arm around five-year-old Archie, who’s hugging her back. Though their faces are mostly out of sight, Lilibet’s fiery red hair stands out.

Royal watcher Richard Fitzwilliams thinks there’s more to it than just a cute family moment. Talking to GB News, he said Meghan’s timing feels deliberate. “She’s quite clearly using her children’s images” to boost buzz, he claimed, especially as she hits a “pivotal” point in her career. With her and Prince Harry’s Netflix deal likely getting a green light for renewal, Fitzwilliams argues that Archie and Lilibet bring “extra interest” to the table.

“They’re showing up more often, right when they need the publicity,” he pointed out, adding that Meghan “has the right to do what she likes” as a mom and a businesswoman.

The photo, shared on As Ever’s Instagram, came with a heartfelt caption: “Every day is a love story,” paired with a dove emoji. And that wasn’t the only peek into family life this week. A few days earlier, Meghan posted a picture of the kids’ tiny hands and feet from a strawberry-picking outing. Then, in a video on her Instagram Stories—filmed by Harry—you can hear Archie and Lilibet’s adorable American accents as they chatter excitedly about their day.

For years, Meghan and Harry have fiercely guarded their children’s privacy. But Fitzwilliams suggests they’re now tapping into their star power with purpose. “The whole thing shows she’s a force to be reckoned with,” he said. “She knows that when the kids pop up, people pay even more attention.”

As Meghan balances motherhood with her growing empire, these glimpses of Archie and Lilibet seem to be more than just personal shares—they’re part of a bigger story she’s telling.