When Prince Harry and his wife, Meghan Markle, stepped down from their roles within the royal family, some thought they would take time away from the spotlight. But instead, they decided to compete with Harry’s relatives in an effort to continue receiving the same attention they got as royals.

A few of the Sussexes’ tactics to steal the headlines have worked. Other times though they have not, like when Meghan unveiled raspberry jam and dog biscuits the day the Princess of Wales (formerly known as Kate Middleton) made her first public appearance since announcing her cancer diagnosis at Trooping the Colour.

A number of royal watchers slammed Meghan’s decision calling it “pathetic” and insisting it “made no public relations sense. What’s so odd is that she did anything on the day of Trooping the Colour at all. It doesn’t make any sense … it clearly makes [the Sussexes] objects to mockery … something of a joke. It’s ridiculous.”

It’s believed King Charles didn’t appreciate the duchess’s attempt to distract from the royal event with her new products either and has now given Meghan a taste of her own medicine.

Meghan Markle and now-King Charles standing on the balcony of Buckingham Palace to watch a flypast during Trooping The Colour in 2018 | James Devaney/FilmMagic

What King Charles did amid reports Meghan was going to do another launch

When rumors began to circulate online that Meghan was going to launch another product from her American Riviera Orchard lifestyle brand, the Palace took action and released the king’s latest Highgrove product first.

Express noted that hours after chatter picked up that Meghan was ready to unveil another item, the monarch’s organic honey from the Highgrove collection hit the shelves.

The description for the honey says it’s produced from pollen collected by “the myriad of bees who all live in the exclusively commissioned traditional British double-walled beehives on the estate; each hive has its own specific design and took almost a year to construct by hand. The bees in the spring work the hedgerows of Highgrove Gardens and, in late June to early July, forage on the avenue of limes.”

The king’s product previously sold out after the duchess unveiled hers

Back in April, the monarch actually got quite a boost in sales thanks to Meghan’s soft launch.

Soon after the duchess’s friends posted jars of strawberry jam from the former Suits star on Instagram, her father-in-law’s Highgrove Organic Strawberry Preserve sold out online. The king’s jam retails for £6.95 ($8.65 USD) and proceeds from the sales go to charity.

As for Meghan, her brand is expected to offer home decor and kitchen items including decanters, napkin rings, cutlery, table linens, placemats and napkins, and cookbooks. Edibles like jellies, jams, marmalades, fruit preserves, vegetable-based spreads, legume-based spreads, nut-based spreads, garlic-based spreads, sesame-based spreads, dairy-based spreads, nut butters, and fruit butters will reportedly be available for purchase as well.

It’s believed that the Duchess of Sussex is also set to release a rose wine soon to be sold under her brand.