An expert has delved into the consistent overlap of Meghan Markle’s recent product launches with Royal Family events.

Meghan Markle

An expert has delved into Meghan’s strategy with timings (Image: Getty)

Meghan Markle has a knack for timing her product promotions with significant Royal Family events and an expert has delved into why this might be the case.

For instance, on the day the Diana Award was being celebrated, Meghan, 42, unveiled her lifestyle blog, ‘America Riviera Orchard’ and she also released a new jam and dog biscuits at the same time as Trooping the Colour, on June 15 to celebrate the official birthday of her father-in-law, King Charles.

Critics argue that such consistently timed overlaps indicate a conscious strategy rather than coincidence. A Hollywood publicist has explored the thought process behind the event release.

Speaking to Daily Express US, Sara Fruman, founder of Soul Evolution Media says: “When you’re at the level Meghan and Harry are on, everything you do publicly is intentional.

“I would imagine that the intention would be to piggyback off the high-profile day; however, if she were my client, I would have advised her to consider the potential downsides to leveraging that publicity.”

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Meghan Markle news

Meghan promoted a new jam during Trooping the Colour (Image: Getty)

The expert suggested an insight into a more fruitful approach Meghan could have taken when promoting her products. The media expert suggested: “There are plenty of strategies she can use to get publicity, and the most impactful would be to get creative and authentic – neither of which Meghan seems to be doing.”

Harry and Meghan have recently onboarded two new PR gurus to their team for strategic counsel, however the expert remarked on their advisors. “It appears that Meghan is either getting poor advice or she’s not listening to the advice she is given. The latter may be more likely.”

Meghan doesn’t seem troubled by possible backlash, possibly due to her unique fan base, notes the PR expert. “Meghan’s following is primarily people who are just interested to see what she will do at this point.”

Nacho Figueras – who has been friends with Prince Harry since 2007 – took to Instagram to share new pictures of the new jam and dog biscuits, which were both beautifully presented in glass containers on the day of Trooping the Colour.

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Meghan Markle's raspberry jam

Meghan Markle’s raspberry jam uploaded to Nacho’s Instagram (Image: INSTAGRAM (nachofigueras))

Just hours before the Trooping the Colour in London, it was revealed that ‘American Riviera Orchard’ would be expanding its product list. It appeared that Nacho was presented with just one of two jam jars made, with the label stating “2 of 2”.

Meghan launched American Rivieria Orchard back in March. The 42-year-old revealed her brand with a new Instagram account, a promotional video and an email signup list on her website.

Following the release of her brand, Meghan sent jars of strawberry jam to 50 close friends and influencers, including Chrissy Teigen, fashion designer Tracy Robbins and socialite Delfina Blaquier.

Although it is still in its early days, the new development is a sign that more is to come and that an official launch is potentially on the way.