Meghan Markle’s venture into content creation with Netflix is under scrutiny as experts question whether she can deliver the substance needed to justify the streaming giant’s investment. With a highly publicized deal, the pressure is on for Markle to prove her commercial viability in a competitive market.

According to industry analysts, Netflix, like any business, prioritizes “value for money.” This means Markle’s projects will be rigorously evaluated based on viewership and engagement. “It’s a tough world out there,” one expert noted, emphasizing that Netflix has a history of axing shows that don’t perform.

Doubts have been raised about Markle’s brand and its perceived authenticity. Questions linger about her credibility in areas like cooking, the focus of one of her upcoming series. Moreover, recent trademark controversies have fueled concerns about the thoroughness of her team’s due diligence.

While Markle boasts a significant fan base, she also faces considerable public hostility. Critics argue that her brand lacks substance, relying heavily on her connection to the British royal family. Although this association remains a prominent part of her public identity, experts caution against overusing it, warning that it could backfire.

Markle’s various projects are seen as an attempt to “reinvent” herself, a common strategy for celebrities. However, the transition from royal figure to content creator is fraught with challenges. As one analyst pointed out, “You have to come up with substance,” suggesting that Markle’s success hinges on the quality of her work.

Ultimately, Markle’s fate with Netflix rests on her ability to deliver compelling content that resonates with audiences. Whether she can meet these expectations remains to be seen.