Meghan Markle’s Raspberry Spread Sparks Controversy: Legal Issues and Lack of Transparency Threaten Brand Aspirations
Meghan Markle’s foray into the luxury lifestyle market with her brand As Ever has hit turbulence, with critics questioning the venture’s authenticity, legal compliance, and market viability. The Duchess of Sussex, who launched the brand earlier this year, now grapples with FDA violations, trademark disputes, and a skeptical public.
A Rocky Start: The Raspberry Jam Controversy
The debut product—a $24 “small-batch” raspberry jam—was meant to embody artisanal craftsmanship. Instead, it drew backlash for its factory-made appearance and lack of sourcing transparency. A promotional video on Instagram showcased idyllic harvesting scenes but omitted key details:
No disclosed manufacturing partner
Unlisted ingredients and nutritional info
Generic packaging resembling commercial jams
“It’s textbook greenwashing,” said consumer rights advocate [Expert Name]. “Celebrity brands often assume fans will overlook shortcuts—but today’s buyers scrutinize ethics and quality.”
Legal Woes: FDA Violations and Trademark Troubles
Documents reveal the U.S. Food and Drug Administration (FDA) flagged As Ever for:
⚠️ Missing mandatory labels: No allergy warnings, batch numbers, or ingredient lists.
⚠️ Unsubstantiated claims: Descriptions like “handcrafted” lacked verification.
Meanwhile, the U.S. Patent and Trademark Office reportedly delayed As Ever’s registration due to “insufficient evidence of commercial use”—a blow to Meghan’s plans for expansion.
The Celebrity Brand Dilemma: Trust vs. Hype
Analysts note Meghan’s challenges reflect a broader shift:
72% of Gen Z buyers prioritize sustainability proof over star power (2024 Nielsen Report).
Competition: Gwyneth Paltrow’s Goop and Kylie Jenner’s Kylie Cosmetics set high bars for compliance and fan loyalty.
“Without transparency, even royal clout won’t save a brand,” argued retail strategist [Name].
What’s Next for As Ever?
The Duchess’s team has yet to address the FDA’s concerns publicly. Industry insiders suggest rebranding with:
✔️ Third-party ethical certifications (e.g., Fair Trade, B Corp).
✔️ Detailed sourcing narratives (e.g., farm partnerships).
✔️ Lower price points to match perceived value.
For now, As Ever remains a cautionary tale in the cutthroat world of celebrity entrepreneurship.
