Rebooting the MCU: Hopeful restart or “disaster scenario”?

Rumors are circulating that Avengers: Secret Wars may cause a soft reboot for the MCU, and recent reports suggest it’s best off happening that way.

Split image of Iron Man crouching down and Captain America with blood on his mouth

If rumors of a possible MCU soft reboot following Avengers: Secret Wars are true, then a recent survey suggests Marvel should make it as soft as possible so as not to alienate audiences. As of now, reports of Marvel’s supposed reboot are based on some vague comments reportedly made by Kevin Feige. The suggestion seemed to be that Marvel would be keeping what they liked, and changing what they didn’t about the current MCU timeline. Though this sounds like Marvel is trying to keep things on the lighter side, some rumors make it seem otherwise.

There has been speculation that an MCU reboot could see the return of characters like Iron Man and Steve Rogers. If Marvel is really considering this, they should start reconsidering it. While the original MCU characters did well for Marvel in the past, the same might not be true going forward. In fact, with certain audiences, it seems like even Bob Iger’s new Marvel strategy to focus on sequels might not be the right course of action.

A Marvel Reboot Would Alienate Younger Audiences Even Worse Than Before

Surveyed Millennials And Gen Zs Said They Wanted More Original Content

Brie Larson, Iman Vellani, and Teyonah Parris in an artistic render for The Marvels' poster

A recent survey reported by IndieWire showed that 74% of Millennial and Gen Z audiences would prefer to watch original content over sequels and remakes. While this group is often dismissed, in truth, this is a significant portion of major demographics. Millennials range anywhere from 27 to 42, and older members of Gen Z are in their mid-20s. As such, this range reflects a considerable chunk of the theater-going population that Marvel could lose out on if they fully reboot their franchise.

A full Marvel reboot would mean a lot of remakes of movies like Iron Man, introducing new versions of already established MCU characters. Even if the MCU just brought back old characters, that would just mean more sequels, this time not even featuring fresh versions of the characters. The Marvels already showed that the MCU is struggling with younger audiences. If Marvel wants to court these viewers, they will need to tell more original stories.

Leaving The MCU Mostly Intact Would Force Marvel To Tell New Stories

Marvel Still Hasn’t Used Many Characters From The Comics In The MCU

Marvel Comics panel showing a huge range of Marvel's heroes, including the Avengers, X-Men, and Inhumans
Marvel may have already adapted a good number of comic book characters for the MCU, but they still have a lot to work with. While some of the X-Men have been adapted before, there are still many who have never been on the big screen, like Forge or Firestar. There are also plenty of other popular Marvel characters that have never had a movie, like Squirrel Girl or Captain Britain. The Guardians of the Galaxy Vol. 3 box office proved that even some of the most obscure comic book characters could be huge hits if they were in good movies.

 

Related Posts

Tory Lanez Slams Megan Thee Stallion’s Restraining Order Request As ‘Ridiculous’

Tory Lanez is not backing down in his attempt to clear his name after his conviction for assaulting Megan Thee Stallion.The rapper has now described the allegations of harassment…

Is anyone else starting to feel sorry for Harry and Meghan?

It’s been a bad year for the Sussexes – the least we can all do is wish them a Happy Holiday Season… When I first laid eyes…

Meghan Markle’s Netflix show could be axed after Prince Harry’s epic fail with ‘Polo’

Meghan Markle’s much-anticipated cooking show may be in jeopardy as Netflix reconsiders its relationship with the Duke and Duchess of Sussex.Following the lukewarm reception of Prince Harry’s latest documentary, Polo, industry insiders suggest that…

Meghan Markle reportedly ‘got tired of always being a package deal’ in Prince Harry split rumours

Meghan and Harry are leading independent lives with solo projects, while still prioritizing family. Prince Harry and Meghan Markle have recently made several solo public appearances and “really are…

Does the World Still Want Superman?

That is a question James Gunn grapples with in the first trailer for his film, which has the pressure of launching a universe and establishing what the…

Krypto’s Hidden Legacy: What You Never Knew About Superman’s Best Friend

If you watched the Superman teaser trailer and thought, Wait, Superman has a dog now?, yes: The Man of Steel has had a furry best friend, Krypto, since 1955. The…