Harry’s support ‘hasn’t been enough’ to make Meghan’s ailing jam brand a success

Prince Harry has been blasted for “never having any idea” about being a businessman as the Sussexes’ brand plans continue to falter.

Meghan Markle had “soft launched” the pair’s lifestyle brand, American Riviera Orchard, back in March – but despite sending out jars of Sussex-branded strawberry jam to Hollywood A-listers, it appears things haven’t gone to plan.

Alongside the jams, Meghan is understood to have filed to register a number of trademarks for homewares, make-up and pet food – but has run into difficulty when trying to find partners to kick-start her brand.

And in a bombshell new claim from royal author Tom Quinn, American Riviera Orchard’s failings could be a sign the Sussexes’ plans are in “serious trouble”.

Harry has “thrown away” the one thing he was trained from birth to do

Quinn said: “Harry has never had any real idea about becoming an entrepreneur or a businessman in his own right,” speaking to the Mirror.

He continued: “He is trained from birth to do one thing only – to be a royal, and he has thrown that away.

“His one hundred per cent support for his wife and her business ventures has never wavered – but it hasn’t been enough to make a success of her company.

“Meghan is proof that self-belief won’t always guarantee success. It won’t always make you a great entrepreneur and businesswoman.”