Meghan Markle’s brand criticized for lacking products and strategy

Four months after its launch, American Riviera Orchard has no sellable products or clear strategy, sparking criticism.

Four months after its launch, Meghan Markle’s brand, American Riviera Orchard, has yet to release any sellable products, leading to widespread criticism.

Brittany from Royal News Network highlighted the issue, stating, “It’s been four months since Meghan Markle launched American Riviera Orchard, and we still have absolutely no sellable products, no strategy, and no idea what the brand will be about.”

The brand’s initial promotional efforts included a social media site and a brief 15-second video, followed by a website allowing users to sign up for email updates. However, the email system has remained inactive, collecting dust for months.

Brittany noted the potential consequences of this lack of engagement, saying, “I would argue that this has been another huge massive business mistake for her.” Observers are concerned that without a clear strategy and active communication, the brand’s future remains uncertain, and the initial excitement could quickly dissipate.