Meghan Markle has reportedly appointed herself as CEO of American Riviera Orchard after struggling to find anyone who matched her expectations.

Meghan Markle has taken the reins as CEO of American Riviera Orchard after a fruitless search for someone who could live up to her high standards. The Duchess of Sussex, 43, spent weeks interviewing candidates for the role following the company’s Instagram debut nine months ago, but it seems no one could cut the mustard.

Now, Meghan has reportedly found the ideal match for the position – herself. This twist comes on the heels of her US trademark application for the venture being turned down last fall.

Despite this setback, she’s now at the helm of the business, insiders confirm. A source revealed: “She is the CEO of American Riviera Orchard.”

In another interesting turn, the Duchess has reportedly started talks with Netflix about a potential commercial partnership with American Riviera Orchard.

The brand, which will specialize in home, garden, food, and lifestyle products, hit a snag in September when its logo was deemed too complex by the US Patent and Trademark Office (USPTO), which stated: “The current mark description indicates that the letter ‘O’ appears in the mark. However, the letter is now clearly visible or highly stylized that it is unrecognizable as a letter. Furthermore, the description is incomplete because it does not describe all the elements in the mark,” reports the Mirror.

The brand will specialize in home, garden, food, and lifestyle products

However, the Duchess of Sussex has made the necessary adjustments and her brand is now ready to sell a range of kitchen items including cutlery, recipe books, tablecloths, napkins, jams and other kitchen ware. In an Instagram video revealing her new venture, Meghan can be seen bustling around in a rustic-style kitchen, arranging white and pink flowers and whisking something in a bowl.

Since then, there have been numerous departures from Harry and Meghan’s staff. According to the Daily Mail, at least 18 have left, with nine or more having departed since the couple relocated to California, US.

This news comes as a PR expert expresses concern that a new documentary about Harry and Meghan could ruin any chance of a royal reunion.