Meghan Markle is launching American Riviera Orchard on her own. Is she thinking about leaving Prince Harry behind?

The Duchess of Sussex’s brand would sell jams, wine, and lifestyle products.

Meghan Markle is launching American Riviera Orchard on her own. Is she thinking about leaving Prince Harry behind? | Marca

Royal fans are buzzing with anticipation as Meghan Markle gears up to launch her new lifestyle brand, American Riviera Orchard. The brand promises a range of products including jams, wine, and other lifestyle items, signaling Meghan’s return to her entrepreneurial roots.

While Meghan is prominently featured in the promotional video, Prince Harry is noticeably absent, suggesting this venture is entirely her own. Branding strategist Lucie Green speculates this may be a deliberate move.

“Speculative – but strategically it could be so that there’s no sense that she’s leveraging a direct royal connection, or Harry isn’t at least, for commercial ends,” Green explained. “She has credibility as a former lifestyle influencer and entrepreneur in this space. He doesn’t. She’s building a new business based on her previous experiences and ventures.”

This new endeavor harks back to Meghan’s days running her now-defunct lifestyle blog, The Tig, which featured recipes, travel, and fashion guides. “I think she has more credibility and has historically leaned more towards lifestyle projects vs Harry who has remained mainly philanthropic in his focus,” added Green.

The first ARO products

In March, Meghan teased the launch of American Riviera Orchard on Instagram, where the company bio reads “by Meghan, Duchess of Sussex.” Green suggests this branding could be crucial in creating a ‘for women, by women’ narrative. “I think she’s always identified herself as a female entrepreneur and a woman in business. And connected with other female leaders and celebrities on this basis,” she said.

Despite the initial excitement, Meghan has yet to make a sale, likely due to her efforts in courting investors. “It could be that she’s still courting investment,” Green noted.

“If the brand is direct to consumer, versus wholesale, there will need to be a substantial marketing budget for consumer acquisition. It could be that the jams were the precursor and example to show proof of concept to talent and investors,” said the specialist.

So far, Meghanhas sent branded strawberry jams to over 50 friends and influencers, including Chrissy Teigen, Heather Dorak, Tracy Robbins, and Kris Jenner. She also sent raspberry jam and dog treats to Prince Harry’s polo pal Nacho Figueras.

Possible future offers

Meghan Markle believes name of her new lifestyle brand American Riviera  Orchard is 'perfect' and 'authentic to her', source reveals - as PR experts  suggest duchess may have left her name off

The Duchess is reportedly planning to launch a bottle of rosé as the first product available to the public, following the trend of celebrities like Cameron Diaz, George Clooney, Brad Pitt, and Kylie Minogue.

Future offerings from American Riviera Orchard may include bedding, pillows, soaps, home décor, fragrances, cookbooks, and cookie mixes. A source close to Meghan shared, “She’s been working on this for over a year and it’s all the things that are close to her heart – all the things she’s passionate about.”

With her new venture, Meghan Markle is poised to make a significant mark in the lifestyle industry, showcasing her entrepreneurial spirit and passion for wellness and quality products.

Related Posts

Taylor Swift’s Triumph: Reclaiming Her First Six Albums and Redefining Artist Control.

In a landmark moment for the music industry, Taylor Swift announced on May 30, 2025, that she had successfully purchased the master recordings of her first six…

Taylor Swift’s Free Fan Event on July 6, 2025: A Joyous Celebration of Her Masters Triumph and Swiftie Spirit.

On July 6, 2025, Swifties around the world will converge for a free fan event that promises to be a landmark moment in Taylor Swift’s illustrious career….

NFL Star Travis Kelce Opens Up About the Unexpected Challenges of Dating Taylor Swift.

For nearly two years, the romance between Kansas City Chiefs tight end Travis Kelce and global pop superstar Taylor Swift has captivated fans, dominated headlines, and sparked…

From a Joyful Wedding Smile to a Nation’s Tears: Diogo Jota’s Iconic Photo Captures a Love Story Cut Tragically Short.

The world of football is no stranger to moments of triumph and tragedy, but few stories have struck as deep a chord as that of Diogo Jota,…

Tragic Loss of Diogo Jota: How a Medical Decision to Avoid Flying Led to a Heartbreaking Car Crash That Shocked the Football World.

The football world was left reeling on July 3, 2025, when news broke of the untimely death of Diogo Jota, the 28-year-old Liverpool and Portugal star, in…

Dalot suddenly receives condolences following Jota’s passing.

The football world has been struck by an unimaginable tragedy, one that has left fans, players, and communities grappling with grief. The sudden and heartbreaking loss of…