Animal Rising conducted the stunt to draw attention to one of the King’s patronages.

King Charles’ first completed official portrait since his coronation in May 2023 has been defaced by animal rights activists in London.

On June 11, two supporters from the group Animal Rising approached the King’s dramatic portrait by Jonathan Yeo at the Philip Mould Gallery and affixed posters inspired by Wallace and Gromit to the image. The protestors overlaid the King’s face with the character of Wallace, adding a speech bubble reading, “No Cheese Gromit. Look At All This Cruelty On RSPCA Farms!”

The stunt was meant to draw attention to the findings of a new report by Animal Rising, which describes itself as a nonviolent organization working towards a more sustainable future “where humanity shares a positive relationship with animals and nature.” The report, published on June 9, claimed that “cruelty and suffering” were found across 45 randomly sampled farms affiliated with the Royal Society for the Prevention of Cruelty to Animals’ (RSPCA) Assured program, a statement said.

In a comedic redecoration of the famous portrait of King Charles III, two supporters of Animal Rising pasted the face of the iconic British character Wallace over His Majesty

Animal Rising’s action against Jonathan Yeo’s portrait of King Charles on display at Philip Mould Gallery in London on June 11, 2024. 

The RSPCA Assured is the organization’s non-profit farm animal welfare assurance initiative, upholding higher farm animal welfare standards from birth to slaughter. King Charles, 75, is the royal patron of the RSPCA, following in the footsteps of his mother, Queen Elizabeth.

“The lighthearted action played on the King’s love of Wallace and Gromit and his status as Royal Patron of the RSPCA,” Animal Rising said in the statement. “Animal Rising has called on the King to suspend his support for the charity until they drop the Assured Scheme.”

In a comedic redecoration of the famous portrait of King Charles III, two supporters of Animal Rising pasted the face of the iconic British character Wallace over His Majesty

An image of Animal Rising’s action against Jonathan Yeo’s portrait of King Charles on display at Philip Mould Gallery in London on June 11, 2024. 

The activists defaced an image significant as the King’s first portrait since his ceremonial crowning last spring. The fiery red portrait by Yeo was revealed at Buckingham Palace on May 14, unveiling a commission in the works for four years. The artwork was commissioned in 2020 to celebrate Charles marking 50 years as a member of The Draper’s Company in 2022.

Visitors look at the new official portrait of King Charles III, painted by British artist Jonathan Yeo, displayed at the Philip Mould gallery, on Pall Mall, central London, on May 16, 2024 following its official unveiling two days ago at Buckingham Palace

Visitors view King Charles’ portrait by Jonathan Yeo at the Philip Mould Gallery in London on May 16, 2024. 

Yeo is considered to be one of the world’s leading portrait artists and joked on social media that the image “sparked a million memes” after it was unveiled.

Queen Camilla reportedly had a thoughtful reaction when she saw it for the first time, telling Yeo, “Yes, you’ve got him,” according to the BBC.

The piece measures about 8 ½ by 6 ½ feet, framed to fit in with the architecture of Drapers’ Hall, the hub of the historic guild. It has been displayed to the public for free at the Philip Mould Gallery in London since May 16 and was scheduled to be on view until June 21.

Artist Jonathan Yeo and King Charles III at the unveiling of Yeo's portrait of the King, in the blue drawing room at Buckingham Palace, London

Jonathan Yeo and King Charles at the unveiling of the portrait commissioned by The Draper’s Company at Buckingham Palace on May 14, 2024. 

The palace previously said that the art was expected to move to Drapers’ Hall for display at the end of August, though it remains unclear how the vandalism will be remedied.