Donald Trump wants you to believe that he’s totally nonplussed by Time magazine’s February cover, which features Elon Musk—not the president—behind the Resolute Desk.

During a press conference Friday alongside Japanese Prime Minister Shigeru Ishiba, Trump tried to play it off as if he were totally unbothered by the cover, insinuating that he wasn’t aware that the popular American news magazine (which named him “Person of the Year” in December) was still around.

“Is Time magazine still in business? I didn’t even know that,” Trump said when asked for a reaction to the provocative cover, sparking laughter from the room.

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But Trump’s cavalier attitude to the magazine’s focus belies the fact that he spent years pining for it to name him “Person of the Year.” In fact, Time’s decision to feature Steve Bannon on the cover in the early days of Trump’s first term effectively ended his romance with his top strategist.

Bannon was, much like Musk, at the epicenter of Trump’s universe at one point, serving as the forty-fifth president’s chief White House strategist in the first year of his term. But the former host of The Apprentice abruptly fired him in 2017 following a series of controversies in which Bannon openly contradicted Trump and began to encroach on the MAGA limelight.

The pattern appears to be repeating with Musk. Reports emerged Friday that even Trump loyalists in and outside of the administration have found themselves suffering under the billionaire’s sudden seizure of the executive branch.

Last month, White House chief of staff Susie Wiles openly refuted Musk’s outsize influence on the administration, telling Axios that anyone who wants to be a “star” would have no place on her team.

“I don’t welcome people who want to work solo or be a star,” Wiles said at the time. “My team and I will not tolerate backbiting, second-guessing inappropriately, or drama. These are counterproductive to the mission.”