A PR expert has discussed the surprising reason why Prince Harry and Meghan Markle appear to be so unpopular.

Prince Harry and Meghan Markle remain unpopular in the UK

A PR expert has shared that he believes Prince Harry and Meghan Markle have become so unpopular due to their experience of “bad PR”.

GoUp’s Edward Coram-James told Express.co.uk: “To be fair to the Sussexes, they seem to have learned the lessons from bad PR, and appear to have turned the page. I attribute much of their fall-from-public-favour purely as a reflection of what can happen with bad PR.

“It does not mean that they’re bad people. For all we know, the Sussexes could be kind, caring and incredible people.”

Concluding in a blunt nine-word statement, he added: “It just that they had a bad PR plan.”

Discussing how bad PR can affect people in the public eye, Mr Coram-James added: “But, that’s the thing with PR: if it goes wrong, the public can, fairly or unfairly, decide that it makes you a bad person, where, when it goes right, the public can decide that you’re a good person. Its why communications are so key.”