Eminem has announced the release date of his new album.

The rapper’s 12th studio album, The Death of Slim Shady (Coup De Grâce), will be available on 12 July.

Eminem, 51, made the reveal in true Slim Shady style, by posting a shocking trailer to his social media accounts. The short film clip shows a woman giving birth to a demon baby. The baby isn’t breathing when it’s born, until a doctor hits it to wake it up.

When it opens its eyes, they’re completely black. The baby then grows a long tongue and pair of horns as onlookers in the room shout “Holy s**t.”

He captioned the video, “OH S**T!!! THE DEATH OF SLIM SHADY (COUP DE GRÂCE) 7/12!!!”

Details of the album release date come just before the drop of the album’s second single, Tobey.

Featuring Big Sean and Babytron, the song is due to be released on 2 July, and is believed to be named after Spiderman actor Tobey Maguire. The rapper has been a big Marvel fan for years and has referenced the superhero universe several times in previous songs.

In Tobey, he raps the lyrics, “Tobey Maguire got hit by a Spider, but me, see it was a goat.”

The first single from the album, Houdini, debuted at number 2 on the Billboard Hot 100, making it Eminem’s highest ranking single in over a decade. He was slammed for appearing to make fun of Megan Thee Stallion on the track, who was shot in the foot in 2020.

In the first verse, he raps, “If I was to ask Megan Thee Stallion if she would collab with me would I really have a shot at a feat?”

“Feat” is both short for “featuring”, the word used to describe musical guest appearances, and a homophone for the word “feet”.