This Morning viewers couldn’t believe what they were watching when Gino D’Acampo used an appearance on the show to deliver bedroom advice, leaving some laughing and others cringing in embarrassment.

On Thursday’s programme, it was revealed that the celebrity chef was going to be on hand to help callers with any issues they might be facing on today’s phone-in, which was introduced by Phillip Schofield and Holly Willoughby.

Before people had a chance to call in, the ITV show offered some examples of the kind of advice the 46-year-old is likely to dish out – and in true Gino fashion, he knew exactly how to shock.

The TV personality was filmed greeted several people who work on This Morning behind the scenes, including a woman called Jess, who he claimed had asked how she can massage her boyfriend with oil in the bedroom.

‘Jess asked me, I would like to massage my boyfriend with oil, how do I approach that?’ he said, as Jess crouched at her desk in utter embarrassment.

In response, he answered: ‘Tie him on a bed, take all his clothes off, rub him with extra virgin olive oil and the job is done!’

Gino was promoting his upcoming phone-in (Picture: ITV)

No one was expecting Gino to bring up a ‘fluff buddy’ (Picture: ITV)

Phillip and Holly’s jaws dropped over what they were watching (Picture: ITV)

Gino then turned to a woman called Daisy, who he recalled was ‘looking for a man’ the last time he was in the studio.

He asked if she had since found a partner, to which she replied: ‘Maybe!’

‘Ah you have one of those… she has a fluff buddy,’ Gino remarked, with viewers deducing that he used ‘fluff’ as a substitute for a ruder word.

‘Oh my god, we should cut off,’ Phillip said, as he and Holly watched the segment unfold in unbridled astonishment.

‘Every single one of our team down there is thinking, “Don’t come to me next, don’t come to me next,”’ Phillip added.

One person tweeted a facepalm emoji in response to the clip, while another shared a couple of cry-laughing emojis in response to Gino’s mention of a ‘fluff buddy’.

‘Wtf Gino,’ another person remarked, while someone else said that in their opinion, the segment was an example of ‘embarrassing drivel’. his Morning airs weekdays from 10am on ITV.