Kendrick Lamar has set a new record, reaching 88.8 million monthly listeners on Spotify — the highest ever for a hip hop artist. This surge pushes him past Drake in the Top 3 alongside Eminem.

With this milestone, the current rankings for hip hop artists with the career peak in monthly listeners stand as:

Kendrick Lamar – 88.8 million
Drake – 86.6 million
Eminem – 86.4 million
Kanye – 78.6 million
Doja Cat – 76.4 million
Travis Scott – 75.4 million
21 Savage – 66.8 million
Nicki Minaj – 65.7 million
Future – 65.6 million
Metro Boomin – 64.7 million

With this achievement and Kendrick’s “GNX” returning to Billboard No.1, we can witness the Super Bowl effect in full swing multiplied by his Grammy win.

You must remember the similar impact of the Superbowl performance on Eminem’s streaming numbers back in 2022. He also surpassed Drake in monthly listeners (53.72 million listeners felt like a lot back then!), his albums got back to the Billboard and UK charts, streaming numbers and the Spotify following exploded. Indeed, the Super Bowl halftime performance gives a powerful boost to any artist.