Britain’s Got Talent judge Simon Cowell’s latest video message has everyone worried “What the h*ll is wrong with you”

Fans were confused by the television personality’s social media post.

BLACKPOOL, ENGLAND - JANUARY 11: Simon Cowell attends the "Britain's Got Talent" 2025 photocall at the Winter Gardens on January 11, 2025 in Blackpool, England. (Photo by Nigel Roddis/Getty Images)Simon Cowell regularly updates his fans on his goings-on via social media, from acting as a judge on both Britain’s Got Talent and America’s Got Talent, to sharing videos of his dogs.

The longtime television personality often starts his selfie videos by introducing himself and saying, “this is Simon,” before launching into his message, but his latest video has left fans with more questions than answers.

In an Instagram post shared on Sunday, Feb. 23, Cowell could be seen standing in what appears to be an alley or behind a building, with an overflowing trash bin in the background and a wooden pallet leaning against a graffitied wall.

“This is Simon Cowell, live on location,” he said in the video just after an off-camera voice chimed in, “you said it well before.”

Cowell then snorted and smiled at the camera as the six-second video cut out. The video’s caption didn’t offer much insight, as it was essentially the same message as the video. “Live on location…! Love, Simon x,” he wrote.

Fans were confused by the post, as Cowell’s update videos are typically much longer, with the American Idol alum appearing more engaged than in the latest video.

“You okay Simon?” asked one fan, and more shared the sentiment. “Blink twice if you need help Simon ❤️😂,” one teased, but others took the video more seriously, commenting, “Is this a cry for help? Are you ok?”

Others were concerned about Cowell’s location, asking, “Where are you ?” and “Have you been kidnapped? Lol.”

Two days earlier, Cowell shared a video on TikTok promoting the return of Britain’s Got Talent, explaining that he was in Miami but wanted to share the news with his fans.

Related Posts

Disney sued the Oscars because of Snow White, Rachel Zegler was unjustly awarded in a scene about to fall to the edge of the abyss

Conan O’Brien has been tapped as the host of the 97th Academy Awards, and while O’Brien is a consummate performer and comedian and he’s hosted other awards shows like the…

Walt Disney is cruel! The career of the actress who voiced Snow White is almost over

Quick! Who directed the 1950 animated version of “Cinderella?” Did they direct any other movies? Who played the voice of Peter Pan in Disney’s 1953 film version?…

The Prince’s replacement in the 2025 Snow White Live-Action remake is no better than Rachel Zegler

Disney’s Snow White opted for a new male hero in place of Snow White and the Seven Dwarfs’ original prince. Even though Disney replaced Snow White’s prince for the…

Rachel Zegler’s last dream about Snow White was cut short, causing Disney to make a heartbreaking decision

Snow White‘s box office projections are continuing to slip as its release approaches. The upcoming movie is a remake of the 1937 Disney musical, which was the…

Disney’s Snow White and Rachel Zegler just set a new record that may never be broken if THIS HAPPENS

Disney’s live-action remake of Snow White is about to set a record that might never be broken by any other movie. Based on the classic animated film, 2025’s Snow White will re-imagine…

Wicked Ariana Grande and Cynthia Erivo opened the 2025 Oscars with a SPECIAL gift to fans

The musical opener kicked off with “Over the Rainbow” before segueing to “Home” from “The Wiz,” as well as “Defying Gravity.” The 2025 Oscars were holding space for two…