Joe Keery stood barefoot in the sand, white sailor cap perched at a jaunty angle, red neckerchief fluttering against his collarbone, and delivered the line that would break the internet before the cake was even cut.

“By the power vested in me by the State of New York—and the eternal code of Scoops Ahoy—I now pronounce you husband and wife.”

The groom, musician Spencer Barnett, 23, leaned in to kiss his bride, actress Maya Hawke, 27, as 120 guests erupted in cheers beneath a Montauk sunset on October 26, 2025. Keery, 33, still in the complete Season 3 Stranger Things uniform—navy shorts, striped shirt, and all—had just officiated the wedding of two of his closest friends in the most on-brand moment of the year.

The ceremony took place on a private stretch of beach east of East Hampton, cordoned off with driftwood signs reading “Starcourt Shores – No Demogorgons Allowed.” A simple wooden arch framed the couple, strung with fairy lights and clusters of baby’s breath. Small ceramic ice cream cones held the floral arrangements. The string quartet played an instrumental version of “Should I Stay or Should I Go” as Hawke walked the sandy aisle in a flowing ivory silk gown designed by Stella McCartney, a detachable Scoops Ahoy vest layered over the bodice—complete with embroidered name tag reading “Robin.”

Barnett wore a tailored navy suit, a red silk pocket square folded into the shape of a neckerchief. His cufflinks were miniature waffle cones.

Keery, ordained online in 2022, had one non-negotiable condition when the couple asked him to officiate: he would do it in the original Scoops Ahoy costume, the same one he wore for six months of filming in 2019. The uniform had been stored in a garment bag in his Los Angeles home, taken out only twice—once for Halloween, once for a secret cast reunion in 2022. Costume designer Amy Parris confirmed it was the hero piece used in promotional photos and close-ups.

The actor’s speech was warm, personal, and understated. He spoke of friendship as the quiet kind of bravery—showing up, listening, passing the last fry without being asked. He referenced their shared history in Atlanta soundstages, late-night script reads, and the 37 takes it took to film Robin’s coming-out scene because the cast couldn’t stop laughing. He did not lean into caricature. The humor was gentle, the nostalgia earned.

The rings were presented in small ceramic sundae boats. The unity ritual saw the couple pour caramel and strawberry syrup into a shared glass—two flavors, one life. When Keery asked Hawke if she would take Barnett in sickness and in health, he added, “for as long as you both shall avoid Russian bunkers.” The guests laughed. The seagulls did not.

Keery and Hawke met in 2018 during pre-production for Stranger Things Season 3. Their first scene together was the Scoops Ahoy bathroom confession, a moment that would become one of the show’s most beloved. Off camera, they became inseparable—trading playlists, debating David Bowie deep cuts, supporting each other through press tours and paparazzi scrums. Keery introduced Hawke to Barnett in 2021 at a house party in Los Angeles. The three spent the night arguing over whether The Last Unicorn or Labyrinth had the better soundtrack. Barnett, apparently, chose correctly.

When Barnett proposed on Christmas Eve 2023, he hid the ring inside a scoop of butterscotch ice cream served in an edible waffle bowl. Hawke’s first call after saying yes was to Keery, who was in Chicago mid-soundcheck with his band Djo. She told him he was officiating. He told her the shorts were non-negotiable. She hung up, then texted back: “Deal.”

The guest list included several Stranger Things cast members. Gaten Matarazzo, Caleb McLaughlin, Sadie Sink, and Noah Schnapp sat in the front row. Millie Bobby Brown and Jake Bongiovi attended, Brown wearing a pale blue sundress with a Scoops Ahoy enamel pin on her clutch. Finn Wolfhard sent a video message from a Toronto set, holding a cardboard ice cream cone and promising to make it to the next one.

The reception featured a dessert bar with 12 ice cream flavors named after characters: “Steve” was peanut butter with brownie chunks; “Robin” was coffee with rainbow sprinkles; “Dustin” came with curly fries on the side. Dinner was elevated boardwalk fare—lobster rolls, truffle fries, corn on the cob. The band played surf-rock covers of 1980s hits. Keery changed out of the uniform only to dance, swapping the shorts for linen pants but keeping the neckerchief tied around his wrist.

The wedding was intended to be private. Guests were asked to keep phones away during the ceremony. But a 20-second clip—filmed by a childhood friend of Barnett’s—surfaced on TikTok at 7:42 p.m. It showed Keery in full uniform pronouncing the couple married, the ocean glittering behind him. By 8:15 p.m., it had 500,000 views. By 10 p.m., 5 million. By morning, #ScoopsAhoyWedding was the top global trend on every platform.

Netflix posted a single photo of an ice cream cone with a heart emoji. It received 12 million likes in 24 hours. The official Stranger Things writers’ room account tweeted a GIF of Steve flipping his scooper with the caption: “Shift’s over.”

Hawke and Barnett honeymooned in upstate New York, staying in a lakeside cabin with no Wi-Fi. Keery returned to Los Angeles to begin pre-production on Djo’s next album. When asked if he would officiate again, he said no—unless Millie Bobby Brown asked, in which case he would bring the bat.

The Scoops Ahoy uniform now hangs in a shadow box in Keery’s home, next to his first guitar and a framed photo of the Season 3 cast. The plaque beneath it reads: “Ahoy, love. Shift’s never over.”