On June 4, 2025, in a heartfelt event held at the Boot Campaign headquarters in Dallas, Texas, Johnny “Joey” Jones, a retired Marine Corps Staff Sergeant and Fox News contributor, alongside his wife Meg Jones, announced a bold new campaign to raise $1 million for veterans’ families. This initiative, in partnership with Boot Campaign, a nonprofit dedicated to supporting veterans and their families, underscores Joey’s lifelong commitment to the military community—a commitment that has only deepened through his personal journey and Meg’s steadfast support. The announcement, made just days before the Unite for Veterans rally in Washington, D.C., resonated deeply with attendees, many of whom were veterans and their families, eager to see the impact of this ambitious goal.

A Personal Mission Rooted in Experience

Joey Jones, often referred to as “Triple J” by his friends and colleagues, has become a familiar face to millions of Fox News viewers. A former Marine who lost both legs above the knee to an IED explosion in Afghanistan in 2010, Joey has turned his trauma into a platform for advocacy. His work as a military analyst, motivational speaker, and Boot Campaign ambassador has made him a powerful voice for veterans. But behind his public persona is a deeply personal mission, one that Meg, his wife and the Programs Director at Boot Campaign, has been instrumental in shaping.

The couple’s connection to Boot Campaign dates back to 2011, when Joey, still recovering from his injuries in Washington, D.C., first heard about the organization through country music artist Joe Nichols. At the time, Boot Campaign was a fledgling nonprofit focused on encouraging Americans to wear combat boots as a symbol of gratitude for military service—a movement dubbed #LaceUpAmerica. Joey, inspired by their mission to promote patriotism and support military families, joined as a volunteer, eventually becoming a key figure in the organization. Meg, who later joined Boot Campaign as Programs Director, brought her expertise in early childhood education and her own passion for giving back, making the couple a formidable team in the nonprofit space.

“For me, this isn’t just a campaign—it’s personal,” Joey said during the announcement, his voice steady but filled with emotion. “I know what it’s like to come home broken, to wonder what’s next. I also know what it’s like to have a family that stands by you. Meg and I want every veteran and their family to feel that same support, to know they’re not alone.”

Meg, standing beside him, added, “Veterans’ families carry burdens most people can’t imagine—financial stress, emotional strain, the constant worry for their loved ones. This campaign is about giving them a lifeline, showing them they matter.”

The $1 Million Campaign: A Bold Goal

The new campaign, aptly named “Boots for a Brighter Future,” aims to raise $1 million by the end of 2025 to support veterans’ families facing financial hardship, medical challenges, or the difficulties of transitioning to civilian life. The funds will be channeled through Boot Campaign’s two flagship programs: the Health & Wellness Program, which provides individualized care for veterans dealing with issues like post-traumatic stress, traumatic brain injury, and chronic pain; and the Seasons of Service Program, which delivers curated gift boxes to families in need, often during the holidays or after a catastrophic event.

Boot Campaign has a proven track record of efficiency, with 87 cents of every dollar donated going directly to its mission-driven programs. Since its founding in 2009 by five Texas women inspired by Marcus Luttrell’s book Lone Survivor, the organization has grown into a national force, supporting thousands of veterans and their families through initiatives like the Santa Boots program, which Meg has helped oversee. The couple’s involvement has been pivotal in expanding the nonprofit’s reach, and this new campaign marks their most ambitious effort yet.

The announcement event was a blend of celebration and purpose. Held in Boot Campaign’s Dallas office, the room was decorated with red, white, and blue banners, and a large screen displayed photos of veterans and their families who have benefited from the nonprofit’s work. Attendees included Boot Campaign staff, local veterans, and corporate partners like Kubota Tractor Corporation, which recently allied with Boot Campaign to raise funds through its “Lace Up, America” movement. Joey and Meg took the stage together, sharing stories of families they’ve met through their work—families who inspired the campaign.

One such story was that of the Carter family, a military family from Georgia who received support through the Santa Boots program after the father, a Marine veteran, suffered a severe traumatic brain injury. The curated gift box they received included essentials like clothing and school supplies, but also a laptop for their teenage daughter, who dreamed of studying engineering. “That laptop changed her life,” Meg shared. “She’s now in her first year of college, pursuing her dream. That’s the kind of impact we want to scale with this campaign.”

A Community Effort

The “Boots for a Brighter Future” campaign will rely on a mix of grassroots fundraising, corporate partnerships, and public engagement. Joey and Meg plan to leverage Joey’s platform at Fox News, where he’s a regular on Fox & Friends, to spread the word. They’ve already secured commitments from several corporate donors, including Kubota, which pledged to match donations up to $100,000 through its dealer network. Online boot sales, T-shirt sales featuring the campaign’s slogan “You Matter,” and a series of charity events are also planned, culminating in a major fundraiser during Military Appreciation Month in May 2026.

Boot Campaign CEO Shelly Kirkland praised the couple’s dedication. “Joey and Meg have been with us through every step of our journey,” she said. “Their commitment to veterans’ families is unshakable, and this campaign is a testament to their vision. We’re honored to partner with them to make this dream a reality.”

The timing of the announcement, just two days before the Unite for Veterans rally on June 6 in Washington, D.C., added a layer of significance. The rally, expected to draw 20,000 veterans and advocates to the National Mall, protests the Trump administration’s proposed cuts to the Department of Veterans Affairs, including the elimination of 83,000 jobs and hundreds of contracts for veterans’ services. Joey, a vocal advocate for veterans’ rights, plans to attend the rally and use the platform to promote the campaign, emphasizing the need for community-driven solutions at a time when federal support is faltering.

A Lifelong Commitment

For Joey and Meg, this campaign is the latest chapter in a lifelong commitment to the military community. Joey’s journey—from a Marine bomb technician to a double amputee, to a national advocate—has been shaped by his resilience and Meg’s unwavering support. The couple met during Joey’s recovery at Walter Reed, where Meg, then a friend from his hometown of Dalton, Georgia, became a constant presence. They married in 2012購

Their partnership is a testament to the power of love and teamwork in overcoming adversity. Meg, with her background in early childhood education, has been a stabilizing force, managing their family life in Georgia while Joey travels for work. Together, they’ve built a life centered on service, with Boot Campaign at the heart of their mission.

Joey’s advocacy extends beyond Boot Campaign. As a Fox News contributor, he provides insights on military and veterans’ issues, drawing on his experience in explosive ordnance disposal and combat. He’s also a motivational speaker, business owner of JJJ Consulting, and host of a podcast on veterans’ issues, often with Meg managing logistics behind the scenes. Their shared commitment to veterans’ families is evident in every aspect of their lives, from Joey’s on-air commentary to Meg’s work ensuring Boot Campaign’s programs meet the real needs of families.

Looking Ahead

The “Boots for a Brighter Future” campaign is a call to action for Americans to join Joey and Meg in supporting veterans’ families. As the couple stood together at the announcement, their shared passion was palpable. “We can’t do this alone,” Joey said, addressing the crowd. “But together, we can give 200, 500, maybe even 1,000 families the support they need to thrive. That’s the America I fought for—an America that takes care of its own.”

For Meg, the campaign is a chance to honor the sacrifices of military families. “These families give so much for our freedom,” she said. “It’s our turn to give back.”

As the event concluded, attendees left inspired, ready to lace up their boots—both literally and figuratively—for a cause that promises to change lives. With Joey and Meg leading the charge, the “Boots for a Brighter Future” campaign is poised to make a lasting impact, proving that even in challenging times, the spirit of community and gratitude can light the way forward for veterans and their families.