The roar of engines, the scent of burning rubber, and the pulse-pounding excitement of motorcycle racing are about to get a Hollywood twist. Keanu Reeves, the beloved action star and motorcycle enthusiast, is bringing his ARCH Motorcycle Company’s racing team to the MotoAmerica Superbike Speedfest at WeatherTech Raceway Laguna Seca, an event that promises to electrify fans and showcase the grit of American motorcycle racing. Scheduled for July 2025, this three-day spectacle will feature five classes of high-stakes competition, with ARCH’s Super Hooligan team, led by riders Corey Alexander and Jeremy McWilliams, stealing the spotlight. This article dives deep into the story of ARCH Racing’s journey, the significance of their participation, the star power of Keanu Reeves, and the broader impact of MotoAmerica’s growing popularity, all while capturing the raw thrill of two-wheeled competition.

The Stage: MotoAmerica Superbike Speedfest at Laguna Seca

The MotoAmerica Superbike Speedfest, held at the iconic WeatherTech Raceway Laguna Seca in Monterey, California, is a crown jewel of American motorcycle racing. Known for its challenging 2.2-mile circuit, complete with the infamous “Corkscrew” turn, Laguna Seca draws thousands of fans eager to witness high-speed battles. In 2025, the event welcomed 35,717 spectators, marking a 7.2% increase from 2021 and underscoring MotoAmerica’s surging popularity. Spanning three days, the Speedfest features practice and qualifying sessions on Friday, followed by all-day racing on Saturday and Sunday, with five classes, including Superbike, Supersport, Stock 1000, King of the Baggers, and the fan-favorite Mission Super Hooligan National Championship.

The Super Hooligan class, where ARCH Motorcycle competes, is a unique blend of raw power and rebellious spirit. Featuring custom-built, high-performance bikes, this class pits boutique manufacturers like ARCH against industry giants like Harley-Davidson, BMW, Ducati, and Yamaha. The combination of bespoke engineering, high-speed duels, and a rock-and-roll vibe makes Super Hooligan racing a magnet for fans seeking something beyond traditional motorsport. With Keanu Reeves and co-founder Gard Hollinger bringing their ARCH Racing Team to the fray, the 2025 Speedfest promises to be a cultural and competitive milestone.

Keanu Reeves and ARCH Motorcycle: A Passion for Two Wheels

Keanu Reeves is no stranger to motorcycles. From his iconic role as Johnny Utah in Point Break to his high-octane stunts in the John Wick series, Reeves has long embodied a rugged, free-spirited persona that resonates with motorbike culture. Off-screen, his passion for motorcycles led him to co-found ARCH Motorcycle Company with Gard Hollinger in 2011. ARCH, based in California, specializes in bespoke, high-performance street bikes, emphasizing meticulous craftsmanship and rider-centric design. Their bikes, like the KRGT-1 and 1s, are tailored to individual riders, blending art and engineering in a way that has earned ARCH a cult following in the custom bike scene.

For years, Reeves urged Hollinger to take ARCH racing, but Hollinger, a former competitive motocross racer, resisted, citing the need for the right moment. That moment arrived in 2024, when ARCH unveiled its one-of-a-kind Super Hooligan race bike, powered by a proprietary air-cooled V-twin engine developed with Swiss engineering partner Suter Industries. The bike, known as the ARCH 2s-R, debuted at Daytona International Speedway in March 2025, marking ARCH’s entry into MotoAmerica’s Super Hooligan series. Reeves, who has logged hundreds of hours testing ARCH bikes, described the move as a dream come true: “Can we please go racing? It’s an honor to be part of MotoAmerica and the Super Hooligan series”.

The 2025 Speedfest at Laguna Seca saw ARCH expand its presence, introducing a second rider, ex-MotoGP veteran Jeremy McWilliams, and unveiling the upgraded 2s-R, featuring a refined chassis, aluminum headstock, and enhanced swingarm. This bold step, backed by Reeves’ star power and Hollinger’s engineering prowess, has turned heads in the motorsport world, positioning ARCH as a serious contender despite its small size compared to industry titans.

The ARCH Racing Team: Riders and Vision

At the heart of ARCH’s racing effort are its riders, Corey Alexander and Jeremy McWilliams, whose skills and charisma amplify the team’s appeal. Corey Alexander, a former AMA Supersport and MotoAmerica Stock 1000 champion, has been ARCH’s lead rider since the team’s debut. Despite early challenges with the 2s-R’s development, Alexander delivered respectable finishes, including a P6, P7, and P8 in the 2025 season, with a standout seventh-place finish at the Daytona 200 among nearly 50 competitors. His ability to tame the one-of-a-kind bike, which Hollinger calls “an absolute monster,” has been a testament to both his talent and ARCH’s innovative design.

Jeremy McWilliams, a former MotoGP rider and road racing legend, joined the team as a strategist and second rider at Laguna Seca in 2025. His experience in high-stakes competitions like MotoGP and the Isle of Man TT brings invaluable expertise to ARCH, particularly as the team eyes international races, including the TT in 2026. McWilliams’ addition signals ARCH’s ambition to not just compete but to challenge for podiums against established brands like Harley-Davidson, which dominates the Super Hooligan class.

Hollinger’s vision for ARCH Racing extends beyond wins. “We’re trying to build a legacy motorcycle company,” he said. “What we learn on the track feeds directly into our commercial bikes”. The Super Hooligan series, with its emphasis on innovation and unconventional bikes, is the perfect proving ground. Unlike traditional racing classes that rely on standardized setups, Super Hooligan allows ARCH to test its bespoke engineering under extreme conditions, accelerating development for future street bikes. Reeves, meanwhile, brings a philosophical lens to the endeavor, likening racing to surfing: “There’s a freedom, a presence in the moment. It’s meditative and exciting”.

The Superbike Speedfest: A Star-Studded Spectacle

The 2025 MotoAmerica Superbike Speedfest was already a hot ticket, but Keanu Reeves’ presence elevated it to a cultural phenomenon. Fans spotted Reeves in the paddock, fueling social media buzz, with a TikTok video from @so.cal.rides capturing the excitement: “We saw Keanu Reeves!!!”. His involvement drew new audiences to MotoAmerica, blending Hollywood glamour with the gritty intensity of motorcycle racing. The event’s 35,717 attendees, a record for a MotoAmerica-exclusive event at Laguna Seca, reflected this crossover appeal, with fans drawn not only by the racing but by the chance to glimpse a celebrity passionate about the sport.

The Speedfest itself was a feast for motorsport enthusiasts. Friday’s practice and qualifying sessions set the stage for Saturday and Sunday’s races, where the Super Hooligan class delivered high-octane drama. ARCH’s 2s-R, with its unique V-twin engine, stood out among the field, showcasing the team’s willingness to take risks. Hollinger noted that the bike, originally designed for street use, faced material limitations in racing, but these constraints have driven innovation: “Every race is a testing ground. It’s accelerated our development like nothing else could”. The team’s performance at Laguna Seca, coupled with the debut of McWilliams and the 2s-R, marked a turning point, signaling ARCH’s readiness to compete at the highest levels.

The Bigger Picture: MotoAmerica’s Rise and V10 Entertainment’s Role

MotoAmerica’s 2025 season has been a breakout year, with record attendance and digital viewership. The Road America event in May 2025 drew the largest motorcycle racing crowd in the track’s 45-year history, and Laguna Seca’s 35,717 fans underscored the sport’s growing appeal. With over 2.5 million digital video views and 4.7 million social impressions, MotoAmerica is riding a wave of popularity reminiscent of its 1980s heyday. The Super Hooligan class, with its blend of raw power and personality, has been a key driver, and ARCH’s entry has amplified its visibility.

Adding to the excitement, V10 Entertainment, the producer of a forthcoming ARCH Racing docuseries, secured global distribution rights for MotoAmerica’s live races in 2025. This deal, covering 106-plus races across eight classes, will bring the sport to a worldwide audience through MotoAmerica Live+ and other platforms. The docuseries, set to premiere in Q1 2026, will chronicle ARCH’s inaugural season, offering an unfiltered look at the team’s breakthroughs, struggles, and camaraderie. Produced by Sharon Trojan Hollinger, John Stevens, and others, the series promises to capture the “drama, comedy, and heartfelt storylines” of the MotoAmerica paddock, with Reeves and Hollinger as central figures.

This partnership underscores MotoAmerica’s ambition to become a global force in motorsport. Chuck Aksland, MotoAmerica’s COO, praised the collaboration: “The momentum is real, fan attendance is up, and projects like the ARCH docuseries are giving people an inside look at what makes this sport so unique”. With Reeves’ star power and V10’s media expertise, MotoAmerica is poised to reach new heights, blending high-impact racing with compelling storytelling.

Looking Ahead: The Isle of Man TT and Beyond

ARCH Racing’s sights are set beyond MotoAmerica. Hollinger and Reeves have announced plans to compete in the 2026 Isle of Man TT, a legendary road race known for its danger and prestige. The TT’s Supertwin class, with its strict 700cc limit, poses a challenge for ARCH’s current 750cc Super Hooligan bike, potentially requiring a new development or special permit. Nevertheless, the team’s ambition to take on this iconic event reflects their fearless approach. “Why not compete against the industry giants?” Hollinger asked, a sentiment that encapsulates ARCH’s underdog spirit.

The TT bid also highlights Reeves’ personal connection to racing. A lifelong rider, he sees it as a way to connect with the world, describing the “calm within speed” that comes from being in the moment. His hands-on role as ARCH’s “number one test rider” ensures that the team’s bikes reflect his passion for performance and presence, qualities that resonate with fans and riders alike.

Cultural Impact and Fan Excitement

Keanu Reeves’ involvement in MotoAmerica transcends racing, tapping into his status as a cultural icon. Known for his humility and authenticity, Reeves brings a relatable passion to the sport, drawing fans who might not otherwise follow motorcycle racing. Social media posts on X and TikTok have captured the frenzy, with fans sharing sightings and praising ARCH’s bold entry. The docuseries, combined with MotoAmerica’s global distribution deal, will further amplify this excitement, offering a behind-the-scenes look at a team that blends Hollywood charisma with grassroots grit.

For fans at Laguna Seca, the Speedfest was a chance to witness history. ARCH’s presence, alongside the roar of Superbikes and the star-studded paddock, created a carnival-like atmosphere. The event’s success, coupled with MotoAmerica’s record-breaking season, signals a renaissance for American motorcycle racing, with ARCH and Reeves at the forefront.

Conclusion

The MotoAmerica Superbike Speedfest at WeatherTech Raceway Laguna Seca in July 2025 was more than a race—it was a celebration of innovation, passion, and the enduring allure of two-wheeled competition. Keanu Reeves and Gard Hollinger’s ARCH Racing Team, with their one-of-a-kind 2s-R bike and dynamic riders Corey Alexander and Jeremy McWilliams, brought a thrilling dimension to the event. Their journey, from a bespoke motorcycle manufacturer to a MotoAmerica contender, embodies the spirit of risk-taking and creativity that defines the Super Hooligan class. With a docuseries on the horizon, global distribution through V10 Entertainment, and ambitions for the 2026 Isle of Man TT, ARCH is not just racing—it’s building a legacy.

For fans, the Speedfest was a chance to see Reeves’ passion in action, merging Hollywood star power with the raw intensity of motorsport. As MotoAmerica continues to grow, drawing record crowds and digital viewership, ARCH’s story is a reminder that racing is about more than speed—it’s about connection, innovation, and the thrill of chasing a dream. Whether you’re a die-hard gearhead or a casual fan drawn by Reeves’ charisma, the 2025 Superbike Speedfest proved that ARCH Motorcycle is here to stay, revving up for a future where American motorcycle racing shines brighter than ever.