Packers’ stock can’t be resold. Packers’ season tickets can be resold. With one important new caveat.

As noted by Rob Demovsky of ESPN.com, the Packers have begun cancelling the season tickets of those who have sold 100 percent of their tickets for multiple years.

The reclaimed season-ticket rights will be offered to fans on the team’s lengthy waiting list.

Nowadays, the previously sleazy (and illegal) act of scalping tickets has gone legit, mainstream, and — along with most tickets — digital. Re-selling at a profit is commonplace. And while the teams have finagled ways to directly and/or indirectly get a piece of the action, the Packers obviously don’t want their season-ticket holders to be, essentially, season-ticket brokers.

Under the current policy, it’s easy to work around a cancellation of the season tickets. If selling all of them in multiple years is the trigger, keep them for one game per year and sell the rest.

Of course, the Packers could decide not to renew season tickets of those who resell the tickets to all but one game in multiple years. And then all but two. And all but three. And so on, until the season-ticket holders are fans who personally attend most of the games in any given season.

The Green Bay Packers are facing a growing controversy after implementing a strict new policy targeting season ticket holders who resell all of their seats year after year. The team has decided to refuse renewals for fans who have sold 100% of their tickets for multiple seasons, arguing that true supporters should actually attend games rather than using their season passes purely for profit. While this move is meant to protect die-hard Packers fans and keep Lambeau Field filled with loyal supporters, it has sparked major backlash. Many argue that ticket holders should have the right to do what they want with their seats, especially given the high demand and steep prices.

This decision highlights a larger issue in the NFL—teams battling ticket scalping and corporate resellers while trying to maintain a genuine fan experience. The Packers, known for their decades-long waitlist for season tickets, are taking an aggressive stance to ensure that their stadium isn’t dominated by secondary market sales. However, some long-time ticket holders feel unfairly targeted, especially those who may have been forced to sell their seats due to personal or financial reasons. With tensions rising between the franchise and a portion of its fanbase, the Packers’ attempt to preserve tradition might come at the cost of alienating some of their most dedicated supporters.