Prince Harry Speaks Out for First Time on Meghan Markle’s As Ever Brand Success: ‘I’m So Happy for My Wife’

“I am so happy for my wife and fully support absolutely everything she’s done and continues to do,” the Duke of Sussex tells PEOPLE

Prince Harry and Meghan Markle on the set of “With Love, Meghan” on Netflix. Photo: Courtesy of Netflix

Prince Harry couldn’t be prouder of Meghan Markle’s success in her business ventures.

The Duke of Sussex, 40, has been a constant, supportive presence as his wife stepped back into the spotlight this spring with the launch of her Netflix series With Love, Meghan in March and the debut of her lifestyle brand As ever, which sold out its entire product line in under an hour.

“I am so happy for my wife and fully support absolutely everything she’s done and continues to do,” Prince Harry tells PEOPLE in this week’s exclusive cover story.

“I’m incredibly proud,” he adds.

Harry made a brief appearance in his wife’s Netflix series, appearing in the final episode during a celebratory brunch for Meghan’s business. When Harry arrives, the two lean in and share a quick kiss, and Harry tells her: “You did a really great job. I love it.”

Prince Harry, Princess Lilibet, Meghan Markle and Prince Archie in the family’s 2024 holiday card.Archewell

In addition to her show and lifestyle brand, Meghan also recently launched a new Lemonada Media podcast, Confessions of a Female Founder, which premiered on April 8.

Prince Harry’s love for his family is fueling his fight for security protection in the U.K. as the long-running legal battle hits a critical pitch. Harry has become a familiar figure in Britain’s courtrooms, fighting back against the tabloid press with unyielding resolve. But the case to restore his state-funded official security, which was removed in 2020 after he and Meghan, 43, stepped back from royal duties, “has always mattered the most,” he told PEOPLE as he left the Royal Courts of Justice in London on April 9.

The bid isn’t just a legal appeal for him — it’s a fight to protect Meghan and their children, and perhaps a final chance at reconciliation with his father, King Charles.

PEOPLE Magazine, April 28, 2025.Max Mumby/Indigo/Getty

The relationship between father and son remains strained, and the courtroom tensions mirror the personal rift between them. King Charles’ advisers are directly tied to RAVEC, the government’s Royal and VIP Executive Committee, which is denying Harry the protection he seeks.

One of the Duke of Sussex’s core beliefs is that the stripping of security was a calculated attempt to control him and Meghan to deter them from stepping away from royal life and starting a new chapter outside the U.K.

But in Harry’s perspective, the decision only revealed the lengths the palace was willing to take — and became his final straw. He admits that this realization “was difficult to swallow” and deepened a rift that was already raw.

Harry feels that his father the King, who is the ceremonial head of state, could easily intervene and have his security reinstated, though the palace has consistently denied this.

King Charles and Prince Harry in 2022.Jeff J Mitchell – WPA Pool/Getty

For the Duke, it echoes the painful history of his childhood. He sees chilling parallels between his own situation and that of his late mother, Princess Diana, who, after her divorce from Charles in 1996, was left without police protection. Diana died in a car crash in Paris in 1997, where she had been pursued by paparazzi and guarded only by private security.

Now, Harry is determined to avoid the same fate for Meghan, Archie, Lilibet — and himself.

Prince Harry leaves the Royal Courts of Justice in London on April 8, 2025.Belinda Jiao/Getty

“His presence here and throughout this appeal,” his lawyer, Shaheed Fatima, told the court, “is a potent demonstration of how much this appeal means to him and his family.”