The Super Bowl is known for its high-stakes ads, where brands pour millions into captivating commercials designed to leave a lasting impression. But this year, one ad stood out—not for its clever marketing but for its message. The “He Gets Us” campaign, which has been running for years with the goal of reintroducing Jesus to modern audiences, spent a staggering $8 million on a Super Bowl spot. And it left many wondering: If Jesus truly “gets us,” do His followers really get Him?

Marketing Jesus vs. Living Like Jesus

The intent behind the “He Gets Us” campaign is clear: to make Jesus’ teachings more accessible in today’s world. But there’s a fine line between marketing faith and commercializing it.

Many critics argue that instead of spending millions on television spots, the money could be better used in tangible ways that actually reflect Jesus’ mission. After all, Jesus never relied on billboards or ad campaigns to spread His message—He simply lived it.

Does Jesus Need a Super Bowl Ad?

The irony of spending $8 million to tell people that Jesus “gets us” is that He never needed extravagant promotions to change lives. He led by example, showing kindness, humility, and selflessness. If modern Christianity wants to share His message, perhaps the best way isn’t through a slick Super Bowl ad but through actions that embody His teachings—helping the poor, loving the outcast, and standing up for justice.

Ultimately, if Jesus were alive today, He might not be watching the Super Bowl at all. Instead, He’d likely be out there, getting His hands dirty, working alongside the people who truly need Him.

So, the question remains: Does an $8 million Super Bowl ad prove that “He Gets Us” doesn’t actually get Jesus?