Introduction

Elon Musk, the renowned tech billionaire known for his bold statements and unpredictable actions, has once again captured public attention with his outspoken criticism of MSNBC, a major American news television network. In a series of posts on the social media platform X, Musk unapologetically called MSNBC “the scum of the Earth” and accused the network of producing “propaganda for children.” Just days earlier, he claimed that “MSNBC is about to collapse.” The climax came when Musk posted a meme suggesting he might buy the network, prompting speculation: Is this merely a jest from the eccentric billionaire, or does it hint at a larger strategy? This article delves into Musk’s statements, their context, and their potential implications for media and the public.

Elon Musk and His Relationship with the Media

Elon Musk has long had a contentious relationship with mainstream media. As the founder of Tesla, SpaceX, and now the owner of the X platform, Musk frequently uses social media to express his personal views, often delivering sharp critiques of media organizations he deems biased or untrustworthy. MSNBC, with its progressive-leaning news coverage, has become the latest target in Musk’s series of media attacks.

Calling MSNBC “the scum of the Earth” is not Musk’s first assault on a media outlet. He has previously criticized publications like The New York Times, CNN, and The Washington Post, accusing them of spreading misinformation or serving political agendas. However, the intensity of Musk’s recent remarks about MSNBC, coupled with their rapid succession, has raised questions about his true intentions.

The Series of Controversial Statements

1. “MSNBC is about to collapse”

In early July 2025, Musk posted on X that “MSNBC is about to collapse.” While he provided no concrete evidence, the statement garnered significant attention, particularly given the broader challenges facing the media industry. Cable news networks like MSNBC, CNN, and Fox News are grappling with competition from digital platforms and social media, where information spreads rapidly and often without editorial oversight. Reports indicate that MSNBC has experienced declining viewership in recent years, particularly among younger audiences who are increasingly abandoning cable television for platforms like YouTube, TikTok, and X.

Musk’s claim seemed to exploit this vulnerability. However, he didn’t stop there. Days later, he escalated his rhetoric, labeling MSNBC “the scum of the Earth” and accusing the network of producing “propaganda for children.” These harsh words were not only critical but also dismissive, suggesting that MSNBC’s content lacks depth or credibility.

2. The Meme About Buying MSNBC

The culmination of these events came when Musk posted a meme on X, implying that he was considering purchasing MSNBC. The image quickly went viral, sparking heated discussions. Some dismissed it as a typical Musk prank, given his reputation for posting provocative and humorous content on social media. Others, however, wondered if this was a sign of a grander plan, especially considering Musk’s history of pursuing seemingly impossible ventures, such as his $44 billion acquisition of Twitter (now X) in 2022.

Analyzing Musk’s Motives

1. A Joke or a Media Strategy?

Elon Musk has long used social media as a tool to shape narratives and capture attention. His provocative statements often aim to stir public debate, generate buzz, and keep his personal brand and companies in the spotlight. His attacks on MSNBC could be part of this strategy. By calling the network “the scum of the Earth” and posting a meme about buying it, Musk may be deliberately provoking discussions on X, reinforcing the platform’s position as a hub for free speech in contrast to traditional media.

However, the possibility that Musk is seriously considering intervention in the media landscape cannot be ruled out. His acquisition of Twitter demonstrated his willingness to spend billions to control a platform with significant influence over public discourse. If Musk is genuinely contemplating purchasing MSNBC, it could be a strategic move to reshape the network’s reporting or align it with his vision for media and information.

2. Criticizing MSNBC: Reflecting a Broader Trend

Musk’s statements also reflect a larger societal trend: the polarization of how information is consumed. MSNBC, with its left-leaning orientation, is frequently criticized by conservative groups for political bias. Musk, who has claimed to champion absolute free speech, appears to be capitalizing on this discontent to attack the network. By labeling MSNBC’s content as “propaganda for children,” he may be attempting to undermine its credibility among audiences skeptical of mainstream media.

Furthermore, Musk’s prediction that “MSNBC is about to collapse” could be seen as a commentary on the future of cable news in the digital age. With growing competition from online platforms, networks like MSNBC face pressure to innovate or risk losing relevance. As the owner of X, Musk may be highlighting this to bolster his platform’s position.

Public and Media Reactions

Musk’s statements have elicited a wide range of responses. On X, many users supported his views, agreeing that MSNBC and other mainstream outlets have lost objectivity. Some even urged Musk to buy MSNBC to “clean it up.” However, others criticized him, arguing that he is abusing his power and influence to smear a media organization.

MSNBC has not issued an official response to Musk’s remarks. However, some commentators on the network have addressed the issue, framing it as an example of how tech billionaires seek to control media narratives. Analysts also suggest that Musk’s attacks on MSNBC could be a tactic to divert attention from other issues, such as legal challenges facing X.

Implications and Outlook

Are Musk’s statements merely a joke, or do they signal a larger plan? The answer depends on how we view Musk’s role in today’s media landscape. If this is just a prank, it has still been highly effective in generating attention and reinforcing Musk’s image as a disruptor. But if Musk is seriously considering acquiring MSNBC or a similar media outlet, it could mark a new chapter in the battle for control over information.

Regardless of the outcome, Musk’s remarks have highlighted the polarization in how the public consumes news. In a world where platforms like X are becoming primary sources of information, traditional cable networks like MSNBC must adapt or risk obsolescence. And with a figure like Elon Musk—who thrives on shaking things up—the future of media promises to be anything but predictable.

Conclusion

Elon Musk, with his shocking statements about MSNBC, has once again proven that he is not just a businessman but a shaper of public discourse. Whether a joke or part of a broader strategy, his attacks have sparked debates about the role of media in modern society. Will MSNBC truly “collapse” as Musk predicts, or is this a push for the network to evolve? Only time will tell. But one thing is certain: with Musk, nothing is impossible.