Madame Tussauds unveiled 13 new Taylor Swift wax figures on July 23, recreating iconic outfits from the legendary The Eras Tour (March 2023 to December 2024).

The Eras Tour left a profound impact on fans worldwide – Image: REUTERS

According to People, this is the largest multi-location wax figure rollout in Madame Tussauds’ 250-year history, surpassing the 7 Harry Styles figures (2023) and 8 Lady Gaga figures (2011).

Taylor Swift, a reflection of global celebrity
The figures will be displayed in 13 cities across four continents, aiming to give fans the sensation of standing on stage with Taylor Swift.

The Eras Tour concludes, grossing over $2 billion
“Taylor Swift is an icon of our time and a true cultural force. Madame Tussauds has long been a mirror reflecting the world of celebrity, honoring individuals who profoundly influence contemporary culture. Taylor Swift’s impact spans music, fashion, film, social activism, and even economics,” said Laura Sheard, global brand director of Madame Tussauds.

A collection of 13 lifelike Taylor Swift wax figures – Image: Madame Tussauds

According to the press release, over 40 artisans worked on the project for 14 months. Each figure is dressed in an outfit worn by Taylor Swift during The Eras Tour.

Images from the launch show the wax figures currently in Hollywood, Las Vegas, New York, Orlando, and Nashville, representing five memorable musical eras of Taylor Swift.

Close-up of the Speak Now wax figure in Hollywood – Image: Madame Tussauds

The Speak Now figure in Hollywood stands out, wearing a pale purple ball gown by Nicole + Felicia with an ombré tiered tulle skirt, recreated specifically for the wax figure by the designers.

In Las Vegas, the Fearless figure dons a gold fringe dress by Roberto Cavalli, an outfit Taylor Swift wore during a performance, recreated by the designer for the figure.

Close-up of the Fearless wax figure in Las Vegas – Image: Madame Tussauds

The Midnights figure in New York is striking, featuring a colorful fringe jacket and a midnight blue sequined playsuit by Zuhair Murad, both meticulously recreated by Madame Tussauds artisans.

In Orlando, the Reputation figure showcases a metallic black jumpsuit by Roberto Cavalli, accented with red snake details and matching boots, all recreated by the Cavalli brand for this figure.

Close-up of the Reputation wax figure in Orlando – Image: Madame Tussauds

In Nashville, the Evermore figure wears a mustard yellow, fairy-tale-inspired gown, recreated from the original design by Etro.

The remaining figures will be displayed in Amsterdam, Berlin, Blackpool, Budapest, Hong Kong, London, and Sydney.

Wax figures displayed at Madame Tussauds in London (left) and Blackpool – Image: Madame Tussauds

The 13th wax figure will travel to various locations worldwide, like a tour – Image: Madame Tussauds

Notably, the 13th figure will not be fixed in one city like the others but will travel to multiple locations, starting in Shanghai, resembling a tour.

In the press release, Laura Sheard, global brand director of Madame Tussauds, stated: “The resounding success of the record-breaking tour is the perfect moment to honor Taylor Swift with 13 wax figures—her lucky number—across four continents, bringing the experience as close as possible to fans worldwide.”