In the glittering chaos of The Voice Season 28, where powerhouse vocals collide with high-stakes drama, a behind-the-scenes surprise has stolen the spotlight from even the most jaw-dropping Blind Auditions. On September 25, 2025—just three days after the season’s explosive premiere—NBC dropped an exclusive “Coach Cam” clip on social media that revealed a “messy drama” concocted by returning coaches Niall Horan and Michael Bublé. The duo, neither known for their acting chops, channeled their inner improv masters in a surprise skit filmed during a lunch break at Universal Studios Hollywood. Posing as representatives of a phony “super-group” called “Red Chair Rebels,” they hilariously mocked fellow coaches Reba McEntire and Snoop Dogg, exaggerating their quirks into over-the-top caricatures that had the entire production crew in stitches. What started as a lighthearted prank to break the tension of marathon filming days has since gone viral, amassing over 15 million views and sparking endless memes. In a season already buzzing with four-chair turns and emotional reveals, this unscripted comedy gold is proving that the real harmony on The Voice comes from the coaches’ unbreakable—and unfiltered—bond.

The skit, titled “Red Chair Rebels: The Takeover,” was shot spontaneously on September 18, the third day of Blind Audition tapings, when the panel had wrapped an intense morning of pitches. Horan, the 32-year-old Irish pop sensation fresh off wins in Seasons 23 and 24, and Bublé, the 50-year-old Canadian crooner chasing a historic three-peat after triumphs in 26 and 27, were huddled in the green room nursing coffees and trading jabs about the day’s auditions. Reba McEntire, the 70-year-old country legend and Season 25 champ, had just dominated a battle for a young twangy teen with her signature Southern drawl, while Snoop Dogg, the 53-year-old rap icon returning for his second shot after a strong Season 26 showing, had stolen the show with his laid-back steals and weed-infused wisdom. “Reba’s got that mama bear energy—she scares me a little,” Horan quipped to Bublé, who nodded vigorously. “And Snoop? Man’s so chill, I bet he pitches in his sleep.” What began as casual ribbing escalated when a producer overheard and dared them to “commit” with a video. Armed with a smartphone and zero rehearsal, the pair dashed to a mock “press room” set—really just a folding table draped in a tablecloth stolen from catering—and hit record.

Dressed in absurd getups pilfered from wardrobe rejects—Horan in a oversized cowboy hat tilted comically low and Bublé sporting a faux-fur coat that screamed “Snoop’s closet”—the duo launched into their parody with gusto. “Ladies and gentlemen of the music world,” Bublé boomed in a mock-serious baritone, adjusting an invisible tie, “we are the Red Chair Rebels, the ultimate supergroup formed to save The Voice from… well, certain outdated vibes.” Horan jumped in, channeling a exaggerated Irish brogue laced with sarcasm: “That’s right, Mikey. We’re here to rebel against the old guard. You know, the ones who think sequins and smoke machines went out with the ’80s.” The camera panned to a hastily scrawled poster board “logo”: a cartoon red chair flipped upside down, with devil horns and a speech bubble reading “No More Twang or Ganja Jams!” Cue the laughter from off-camera crew members, who had gathered like kids at recess.

The “messy drama” peaked as they zeroed in on their targets. First up: Reba. Bublé slipped into a falsetto twang that was equal parts affectionate and absurd, donning the cowboy hat and clutching a prop microphone like a scepter. “Oh honey, darlin’, sugar—join my team, and I’ll make you a star… if you can handle my 40 years of bossin’ folks around!” He stomped around in an over-the-top sashay, mimicking Reba’s signature entrance strut from the premiere, complete with a wink and a finger-gun salute. Horan doubled over, wheezing, before countering with his own roast: “And don’t get me started on her ‘legendary-ness’—that’s what she calls it. Legendary at stealing my artists with that smile that could charm the devil!” The jab referenced a real moment from taping, when Reba had swooped in during a three-chair turn for a soulful country crooner, leaving Horan mock-sulking in his seat. But the real gut-buster came for Snoop. Horan slouched into the chair, pulling the fur coat over his head like a blanket, exhaling dramatically as if exhaling smoke. “Yo, nephew… chill out, feel the vibe… but if you don’t pick Team Snoop, I’ma have to drop some wisdom on ya… from my high horse.” Bublé, barely containing his giggles, added sound effects—deep, rumbling “puffs” and a slow-motion head nod—turning Snoop’s zen demeanor into a parody of stoner philosophy meets rap mogul.

The skit devolved into chaos from there. Reba and Snoop, alerted by the growing commotion, burst onto set mid-filming, catching the duo red-handed. McEntire, hands on hips in her signature rhinestone blouse, feigned outrage: “Bret Michaels called— he wants his hat back, and your dignity!” But her eyes twinkled as she joined the fray, grabbing the prop mic to “audition” for the fake band with a snippet of her hit “Fancy,” complete with a sassy hair flip. Snoop, ever the cool cat, sauntered in with a joint-shaped prop (courtesy of props department—non-functional, of course) and deadpanned, “Y’all think that’s roastin’? Hold my smoke—I’ll drop a verse that’ll turn this skit into a diss track.” What followed was five minutes of unbridled improv: Snoop freestyling lyrics about “Irish leprechauns and Canadian snowmen stealin’ my flow,” while Reba “blocked” Horan from the table with an invisible lasso. Bublé, tears streaming, called cut—if only to breathe—declaring, “This is gold. We’re sending this to Carson.” Host Carson Daly, who popped in at the end, later shared on his podcast that the crew replayed it on loop during dinner break, dubbing it “the best blooper reel since Season 1.”

Neither Horan nor Bublé fancies themselves actors—Horan’s theater experience is limited to One Direction’s stage antics, and Bublé’s film roles (like in The Heat) lean more dramatic than comedic. Yet, their natural rapport shone through, honed from shared promo tours and late-night green-room chats. “Niall’s got that quick wit—like a stand-up comic trapped in a pop star,” Bublé told Access Hollywood post-premiere. Horan, blushing in a follow-up TikTok, admitted, “I thought we’d get fired. But seeing Reba and Snoop laugh? Worth every second of embarrassment.” The clip’s release on NBC’s Instagram and YouTube—timed as a “mid-week morale booster” before Episode 3—ignited the internet. #RedChairRebels trended worldwide within hours, with fans churning out edits set to parody tracks like a slowed-down “Every Rose Has Its Thorn” for Reba and a hazy remix of Snoop’s “Drop It Like It’s Hot.” One viral X post read, “Niall and Bublé just invented The Voice: SNL Edition. Reba’s lasso had me deceased 😂 #Season28Drama.” Another fan account compiled “reacts” from the coaches’ families, including Bublé’s wife Luisana Lopilato commenting, “Michael, stick to singing—love you anyway! ❤️”

This “surprise drama” fits seamlessly into Season 28’s vibe, a season that’s already outpacing predecessors in engagement. Premiering September 22 with a two-hour Blind Auditions extravaganza, the episode drew 6.8 million viewers—a 18% jump from Season 27’s opener—fueled by the returning powerhouse panel. Horan’s undefeated streak (Seasons 23-24), Bublé’s back-to-back crowns (26-27), Reba’s gritty win (25), and Snoop’s fan-favorite return promise fireworks. Early highlights include a four-chair turn for 19-year-old indie rocker Jax Rivera on Horan’s “This Town,” which sparked a playful “steal war” where Bublé quipped, “Niall, that’s my song too—gimme!” Off-camera, the chemistry simmers: Reba’s “spooky scream” prank on Horan during rehearsals (a nod to her horror-film giggles) and Snoop’s impromptu cypher sessions with artists have kept the set lively. Producers, sensing the magic, have greenlit more “Coach Cam” drops, with teases of a full “Rebels vs. Royals” battle royale skit.

But beneath the laughs lies the heart of The Voice: camaraderie as the ultimate teacher. “We mock because we love,” Horan reflected in a Peacock exclusive. “Reba’s the queen who keeps us grounded, Snoop’s the sage dropping truths mid-roast. It’s all in the family.” For Bublé, it’s therapeutic: “After two wins, the pressure’s on, but moments like this? They remind us why we do it—for the joy.” As Battles loom on October 13, with twists like the expanded “Carson Callback Card” allowing revivals for no-turn gems, this skit has humanized the stars, drawing in casual viewers hooked on the “messy” fun. Fans speculate it’ll inspire artist duets—imagine a “Rebels” medley in the finale?

In a TV landscape craving authenticity, The Voice Season 28’s surprise skit isn’t just drama—it’s dynamite. Horan and Bublé’s phony supergroup may have poked fun at Reba and Snoop, but in doing so, they’ve united the panel in hilarity, proving that the best harmonies start with a good laugh. As the red chairs spin and the roasts fly, one thing’s certain: this season’s got more heart (and hilarity) than ever. Tune in Mondays and Tuesdays at 8/7c on NBC—because you won’t want to miss the next plot twist.