In June 2021, a simple father-daughter moment captured on video by Michael Bublé became an internet sensation, charming millions with its authenticity and humor. The Canadian crooner, known for his velvety voice and timeless hits, asked his then 2-year-old daughter, Vida, if she liked princesses, expecting a typical toddler response. Instead, Vida’s tearful, passionate declaration—“I like Marvel!”—not only snubbed tiaras for superheroes but also sparked a viral phenomenon that resonated with fans worldwide. This article delves into the story behind the adorable Instagram clip, its impact on social media, and the broader context of Bublé’s family life, drawing on reports from People, Today, and posts on X to celebrate a moment that captured hearts and highlighted a toddler’s fierce love for the Marvel Cinematic Universe.

The Video That Stole the Internet

The now-iconic video, posted on Bublé’s Instagram on June 23, 2021, begins innocently enough. Bublé, then 45, is seen holding his 2-year-old daughter Vida Amber Betty Bublé, casually asking, “So, do you like the princesses?” Vida, with all the conviction a toddler can muster, responds with a vehement “No!” Her emotional delivery, complete with a furrowed brow and the beginnings of tears, catches Bublé off guard. “What do you like?” he prompts, to which Vida, now visibly moved, declares, “I like Marvel.” Bublé, clearly delighted, confirms, “You like Marvel? Like the superheroes?” Vida’s enthusiastic “Yeah!” is followed by her burying her face in her father’s shoulder, overwhelmed by the weight of her confession.

Bublé’s caption added to the humor, joking, “I should have seen it coming….Her first words were ‘I AM INEVITABLE!’” referencing Thanos’ chilling line from Avengers: Endgame. The playful nod to the Marvel villain amplified the clip’s appeal, resonating with superhero fans and parents alike. Posted during a time when the world was emerging from the COVID-19 pandemic’s peak, the video’s lighthearted charm offered a welcome dose of joy. Within days, it amassed over 500,000 views and 100,000 likes, with outlets like Fatherly and Entertainment Weekly calling it “hilarious” and “adorable.”

The clip’s virality was fueled by Vida’s raw emotion and Bublé’s evident pride in her unconventional taste. Fans on X flooded timelines with praise, with users like @MarvelFanatic22 tweeting, “Vida Bublé is my spirit animal. Ditching princesses for Marvel at 2? Iconic.” Another, @FamilyVibes, wrote, “Michael Bublé’s daughter just won the internet. That Marvel love is real!” The video’s appeal transcended fandom, tapping into a universal appreciation for a child’s unfiltered honesty and a father’s supportive response.

A Father’s Joy in the Spotlight

For Michael Bublé, the video was more than a viral hit—it was a glimpse into his life as a devoted father. Bublé and his wife, Argentine actress Luisana Lopilato, welcomed Vida in July 2018, their third child after sons Noah, born in 2013, and Elias, born in 2016. The couple later welcomed a fourth child, daughter Cielo, in August 2022. Bublé has often spoken about the transformative power of fatherhood, telling The Project in 2023, “They’re the greatest things ever, they’re my joy. The truth is, they just let me laugh at life and laugh at myself.” The Vida video, with its playful banter and tender moment, encapsulated this joy, showcasing Bublé’s ability to connect with his children in a way that resonates with millions.

The Marvel confession wasn’t Vida’s first brush with fame. In 2020, at just one year old, she stole the show in an Instagram Live video, singing alongside her parents during lockdown. HELLO! magazine noted her star quality, calling her “a little star in the making.” By 2021, her Marvel moment solidified her as a fan favorite, with领衔 with outlets like Today and People highlighting her rejection of traditional gender norms. Bublé’s nod to Avengers: Endgame also tapped into pop culture, endearing Vida to Marvel fans who saw her as a pint-sized hero in the making.

The Marvel Connection and Cultural Impact

Vida’s preference for Marvel over princesses struck a chord in a cultural landscape increasingly focused on empowering young girls to embrace diverse interests. The Marvel Cinematic Universe, with its roster of strong female characters like Black Widow and Captain Marvel, has redefined heroism for a new generation. Vida’s emotional declaration, as noted by Fatherly, reflected a shift away from stereotypical “princess” narratives toward stories of courage and action. Her tearful delivery added a layer of authenticity, making her a relatable figure for parents navigating their children’s evolving identities.

Bublé’s enthusiastic reaction—flashing an approving smile and encouraging Vida’s passion—earned him praise as a supportive “girl dad.” In a 2022 People interview, he embraced this role, sharing how Vida’s love for dance and Marvel has turned him into a “Dance Dad” who cherishes their daddy-daughter moments. Posts on X echoed this sentiment, with @GirlPowerMom tweeting, “Shoutout to Michael Bublé for hyping up Vida’s Marvel obsession. That’s how you raise a strong girl.” The video’s cultural impact lay in its celebration of a young girl’s agency, amplified by Bublé’s platform as a five-time Grammy winner with over 75 million records sold.

The clip also resonated within the Marvel fan community, particularly as Avengers: Endgame (2019) had cemented the MCU’s global dominance. Vida’s reference to superheroes, paired with Bublé’s Thanos quip, sparked playful speculation about her favorite characters. Entertainment Weekly suggested she might be a fan of Iron Man or Black Widow, while fans on X debated whether she’d pick Thor or Spider-Man. The video’s timing, post-Endgame’s cultural peak, made Vida’s Marvel love a timely reflection of the franchise’s influence on even its youngest fans.

A Family in the Public Eye

The viral video offered a window into Bublé and Lopilato’s family life, which has often balanced public adoration with personal challenges. The couple, married since 2011, have navigated significant trials, including their son Noah’s liver cancer diagnosis in 2016, when he was just three. Bublé and Lopilato paused their careers to focus on his treatment, with Noah declared cancer-free in 2017. Bublé later told an Australian morning show in 2018, “There were a million times that my wife and I were just surviving, struggling to survive, and to breathe.” This experience, coupled with their growing family, has shaped Bublé’s perspective, evident in his heartfelt social media posts.

Bublé frequently shares family moments on Instagram, from dance sessions with Vida to airport chaos with all four kids. A 2024 post captured the family’s joy, with Bublé writing, “It’s always better when we’re together.” The Vida video, however, stood out for its spontaneity, contrasting with more polished posts like the 2022 music video for “I’ll Never Not Love You,” where Bublé and Lopilato recreated romantic film scenes to announce Cielo’s birth. The Marvel clip’s rawness made it a fan favorite, with New York Daily News noting its 115,000 likes within a day.

Lopilato, an Argentine actress known for Rebelde Way, complements Bublé’s structured Canadian parenting with a freer, Argentinian approach, creating a “perfect mix” for their children. Her emotional Instagram posts, like a 2025 tribute to Bublé for the Juno Awards, highlight their enduring partnership. The couple’s ability to share authentic moments, like Vida’s Marvel confession, has endeared them to fans, who admire their resilience and humor.

Challenges and Context

While the video was overwhelmingly celebrated, verifying its full context relies on Bublé’s Instagram and secondary reports, as no major outlet like The New York Times provided in-depth coverage. The clip’s authenticity is supported by Bublé’s history of sharing candid family moments, such as a 2023 TikTok of his “Argentinized” life with Lopilato. Some X users questioned whether the video was staged, with @SkepticDad asking, “Is this real or just Bublé playing for the camera?” Yet, Vida’s unscripted emotion and Bublé’s consistent family-centric posts counter such doubts.

The video also sparked minor debates about gender norms, with some X users, like @TradParent, arguing that Vida’s rejection of princesses might reflect parental influence. However, the overwhelming response was positive, focusing on Vida’s individuality. The clip’s virality, while a boon for Bublé’s image, also raised questions about child privacy, though Bublé and Lopilato’s selective sharing—focusing on joyful moments—mitigated such concerns.

A Lasting Legacy

Vida’s Marvel declaration remains a cultural touchstone, referenced in 2025 articles about Bublé’s family, such as NBC’s profile of his life as a The Voice coach. The video’s enduring appeal lies in its universal themes: a child’s passion, a parent’s pride, and the magic of a fleeting moment. For Bublé, it reinforced his role as a doting father, a narrative strengthened by his 2024 Juno Awards hosting and 2025 The Voice wins. For Vida, now 6, the clip is a snapshot of her early personality, with her Marvel love echoed by brother Elias, a Captain America fan.

As Bublé told People in 2022, his family inspires his music and life, a sentiment evident in the Marvel video’s warmth. The clip’s legacy endures on X, where fans still share it, with @SuperheroKid writing, “Vida Bublé’s Marvel moment is still the cutest thing ever.” In a world craving authenticity, Vida’s tearful “I like Marvel!” and Bublé’s beaming approval remind us that sometimes, the smallest voices make the biggest impact.