In a dazzling addition to her ever-growing empire, country music legend Dolly Parton has officially opened her boutique wine bar, Dolly Wines, at the vibrant Assembly Food Hall in downtown Nashville. Launched on August 1, 2025, the bar marks the latest chapter in Parton’s entrepreneurial journey, showcasing her personally curated line of wines in a space that radiates her signature charm and Southern hospitality. Nestled on Level 2 North at 5055 Broadway Place, the kiosk-style bar has quickly become a must-visit destination, drawing fans and wine enthusiasts eager to sip on Dolly’s vibrant creations while soaking in the heart of Music City. With its blue-lit ambiance and a larger-than-life photo of the “Jolene” singer cradling a bottle, the bar is a sparkling testament to Parton’s enduring ability to blend music, storytelling, and inclusivity into every venture.
The grand opening of Dolly Wines bar was a festive affair, filled with the warmth and spirit that define Parton’s brand. The Assembly Food Hall, a bustling culinary hub with over 30 eateries and bars, provided the perfect backdrop for Parton’s latest endeavor. The space, designed to reflect her ethos of “easy-drinking, light-hearted, and vibrant” wines, features a sleek bar top adorned with blue accent lights that evoke the serene glow of a Smoky Mountain evening. A massive portrait of Parton, beaming with her trademark smile, anchors the setup, inviting patrons to feel like they’re sharing a glass with the icon herself. “This bar is about bringing people together,” Parton said in a statement shared at the opening. “I want folks to come, sip some wine, and feel the love and joy we poured into every bottle.”
Dolly Wines, launched in June 2024 in collaboration with Parton Family Cellars and Accolade Wines, has already made waves in the beverage industry. The collection, handpicked and personally tasted by Parton, includes a range of varietals designed to appeal to both casual sippers and connoisseurs. The star of the lineup is the California Chardonnay, a vibrant pale lemon-hued wine with notes of white peach, sweet cream, and toasty oak—described as “reminiscent of a morning sun in the Smoky Mountains.” The Pinot Noir, bright and juicy, offers a balanced depth, while the Rosé, Prosecco, and Sparkling Wines add a playful fizz to the collection. “I wanted wines that feel like me—fun, approachable, and full of heart,” Parton explained. At the bar, guests can order by the glass or bottle, with flights available to sample the full range, paired with small bites from neighboring food hall vendors like Prince’s Hot Chicken or The Donut Distillery.
The opening event was a star-studded celebration, though Parton herself made a virtual appearance via a heartfelt video message, citing her busy schedule with upcoming projects. “Y’all, I wish I could be there pourin’ the wine myself,” she said, her voice warm with that familiar East Tennessee twang. “But I’m with you in spirit, and I hope you love these wines as much as I do!” Fans, locals, and tourists packed the food hall, spilling onto the second-floor balcony to catch a glimpse of the bar’s debut. Live music from a local bluegrass band set the mood, while bartenders in rhinestone-trimmed aprons—a nod to Parton’s iconic style—served up glasses of Dolly’s Chardonnay to cheers from the crowd. The atmosphere was electric, with attendees toasting to Parton’s latest venture and snapping selfies under her portrait.
Parton’s foray into the wine business is no surprise to those who’ve followed her multifaceted career. At 79, the singer, songwriter, and philanthropist has built an empire that spans music, film, literature, and hospitality. From her Dollywood theme park and Splash Country water park in Pigeon Forge, Tennessee, to her Pirate’s Voyage Dinner & Show and a line of baking goods with Duncan Hines, Parton has a knack for turning her passions into successful ventures. Her other Nashville dining spot, White Limozeen, a glamorous rooftop bar at the Graduate Hotel inspired by her 1989 album, has become a city staple with its pink and gold decor and comfort-food menu. Dolly Wines bar, however, feels uniquely personal—a reflection of Parton’s love for bringing people together over shared stories and simple pleasures.
The bar’s location in Assembly Food Hall, a 100,000-square-foot culinary destination in the heart of downtown Nashville, ensures a steady stream of visitors. Situated just steps from Broadway’s honky-tonks, the hall attracts both locals and tourists with its diverse offerings, from tacos to sushi to craft cocktails. Dolly Wines stands out as a jewel in the mix, its kiosk designed for quick stops or lingering tastings. The menu emphasizes accessibility, with glasses priced between $10 and $15 and bottles available for purchase to take home. “It’s not about being fancy,” Parton’s team noted. “It’s about creating a space where everyone feels welcome, whether you’re a wine expert or just here for the vibe.”
Fans have embraced the bar with open hearts, flooding social media with photos and reviews. “Sipping Dolly’s Chardonnay under her picture felt like a hug from her,” one Instagram user posted. Another wrote on X, “Dolly Wines bar is pure magic—great wine, great vibes, pure Dolly!” The bar’s opening has also sparked excitement for Parton’s broader wine brand, which is now available in select stores nationwide and online through DollyWines.com. Plans for pop-up tastings at Dollywood and other Parton properties are rumored, with potential expansions to other cities like Los Angeles and Branson, Missouri.
The bar’s aesthetic leans heavily into Parton’s persona. Blue lighting mirrors the branding of her wine labels, while rustic touches like wooden barrels and wildflower arrangements nod to her Tennessee roots. A small merchandise corner offers Dolly Wines-branded glasses, corkscrews, and T-shirts with slogans like “Pour a Little Love” and “Sip Like Dolly.” The bar also features a digital jukebox with a curated playlist of Parton’s hits, from “9 to 5” to “I Will Always Love You,” encouraging patrons to sing along between sips. “It’s like stepping into Dolly’s world,” said one attendee, a lifelong fan who drove from Kentucky for the opening. “You can feel her spirit in every detail.”
Parton’s entrepreneurial spirit is matched by her commitment to community. A portion of Dolly Wines bar proceeds will support her Imagination Library, which provides free books to children worldwide. The initiative, launched in 1995, has distributed over 200 million books, a cause close to Parton’s heart. “I want this bar to be a place of joy, but also a way to give back,” she said in her video message. The Assembly Food Hall echoed this sentiment, noting that Dolly Wines aligns with their mission to create inclusive, vibrant spaces for all to enjoy.
The opening comes at a busy time for Parton. Her recent projects include a Broadway musical, Hello, I’m Dolly, set to debut in 2026, and a new cookbook with her sister Rachel. Yet, she remains deeply connected to Nashville, where she began her career in the 1960s alongside Porter Wagoner. “This city gave me my start,” Parton has said. “It’s only right I share a little piece of me back with it.” Her wine bar joins a wave of celebrity-driven ventures in Nashville, from Jason Aldean’s Kitchen + Rooftop Bar to Luke Combs’ upcoming Category 10, but Dolly Wines stands out for its authenticity and accessibility.
As the evening wound down, fans lingered at the bar, toasting to Parton’s latest triumph. The energy was palpable, a mix of nostalgia for her music and excitement for her new venture. For locals, the bar is a proud addition to Nashville’s culinary scene; for tourists, it’s a pilgrimage to experience a slice of Dolly’s magic. “I came for the wine, stayed for the vibe,” one patron shared. “It’s like Dolly’s throwing a party every night.”
Dolly Wines bar is more than a tasting room—it’s a celebration of Parton’s legacy, her love for connection, and her knack for making everyone feel at home. As Nashville’s newest hotspot, it’s poised to become a staple, pouring glasses of joy one sip at a time. Here’s to Dolly Parton, whose sparkle continues to light up Music City and beyond.
