Fresh Eminem content is here and the rapper is proving that music videos are still relevant.

With Slim Shady seemingly killed off, the 51-year-old has shown his softer, vulnerable side as fans reckon it’s the first time they’ve seen him ‘cry’.

The music video for ‘Temporary’ dropped yesterday (3 October) and Eminem appears to sob when he sees his daughter Hailie Jade in her wedding dress.

Released back in July, the track is from The Death Of Slim Shady (Coup De Grâce) and includes a heartbreaking message to his 28-year-old daughter in the event of his death.

The music video shows different stages of Hailie’s life (YouTube/EminemMusic)

Eminem fans know the star has included Hailie in much of his music, never shying away from the regret of not being around when she was growing up.

And this new video shows just how much of an effort he’s evidently made to be a loving father figure to the podcast host.

We’re shown various clips of a young Hailie growing up, right up to her wedding day earlier this year and the moment he’s told he’s going to be a grandad.

Hailie married Evan McClintock back in May and announced the news around the time on social media.

The ‘Temporary’ video shows more of that special day as a black suited and booted Marshall Bruce Mathers III walks in to see his daughter dressed up in her white gown and veil.

Hailie got married earlier this year (YouTube/EminemMusic)

Eminem looks massively proud as he removes his shades to give her a hug before being lost for words. And totally overcome by emotion, the rapper appears to let out a few sobs while looking at his grown up, bride-to-be daughter.

We also get to see them sharing another sweet moment before walking her down the aisle, Hailie handing Eminem a gift bag and card and the pair sharing a dad-and-daughter dance at the wedding reception.

Fans were quick to comment: “The hardest rapper alive is crying. I am crying right now.”

As others said it was ‘the most human thing’ they’ve ever seen.

“Eminem just made millions of fathers cry their eyes out,” another fan added.

One even said: “Eminem crying is the last thing I expected to see… Dad and daughter bond is truly amazing… Loved this song.”

And as the rapper included the news he’s becoming a granddad towards the end of the music video, another wrote: “It wasn’t Slim Shady, Eminem, or Marshall, it was father to daughter. Can’t wait for the follow up song for his grandchild soon to come! Congratulations.”