Lupe Marquez only reserved a Cybertruck two months ago, but to his surprise, Tesla already sent him an email stating that his “Cybertruck is ready for delivery.” It appears Tesla is struggling to convert the over 1 million reservation holders into buyers.
It has been almost five years since Tesla first showed off the Cybertruck. Since then, the wait time to purchase a Cybertruck has been agonizing. In the four years it took between when Tesla first unveiled the Cybertruck and started deliveries, reservations for the all-electric truck have ballooned to over a million people.
Technically, the Cybertruck is sold out for years to come. The current Cybertruck production rate is hovering around an annualized run rate of 75,000 trucks. Tesla says this number will rise to 130,000 Cybertrucks per year by the end of 2024.
With a million people having reserved a Cybertruck and at a production rate of 130,000 Cybertrucks per year, the all-electric truck appears to be sold out for at least the next seven years.
This mismatch between reservation numbers and production capacity is exactly why, currently, a person can only convert his/her Cybertruck reservation into a binding order if he/she receives an email from Tesla directing them to a private web page where they can do so.
In the first few months of Cybertruck deliveries, getting an email from Tesla inviting you to configure a Cybertruck felt like a gift. However, fast-forward a few months, and it appears Tesla is running out of people to sell a Cybertruck to.

Lupe Marquez shared on Facebook that he reserved a Cybertruck only two months ago, which means this June. However, he says he has already received an email from Tesla inviting him to configure his Foundation Series Cybertruck.
Lupe writes, “Is Tesla desperate for buyers? I barely submitted the reservation order two months ago and have already gotten the invite.” Below, Lupe shares the email he received from Tesla titled “Your Foundation Series Cybertruck is ready for delivery.”
This is surprising since, for the first few months of Cybertruck deliveries, Tesla was exclusively working on delivering Cybertrucks to first-day reservation holders.
Fast-forward a couple of months, Tesla has already run through the first two years of Cybertruck reservation holders, and people who reserved a Cybertruck at the end of 2021 are getting the invite.
Last week, we started to see people who had reserved a Cybertruck by the end of 2023 getting an email from Tesla. Now, Tesla has worked through almost the entire Cybertruck reservation backlog, and people who reserved a Cybertruck this June are starting to get the invite.
At this point, you might be wondering: if there are a million Cybertruck reservation holders, why are people who reserved their Cybertruck only a couple of months ago getting the invite?
The only explanation here is that Tesla is having trouble converting Cybertruck reservation holders into buyers. In our opinion, the biggest reason for the less-than-expected sales is the issue of cost and range.
When Tesla first unveiled the Cybertruck, the EV maker said the vehicle would start at $39,000 and have a 500-mile range variant for $69,000.
However, the cheapest Cybertruck variant now costs $100,000 and only comes with a 340-mile EPA estimated range.
The Cybertruck’s starting price has gone up 150% while the range has dropped by 32%. This means that at the $100,000 starting price, Tesla has priced out a large swath of the population from the Cybertruck market.
Another factor contributing to people holding off on purchasing a Cybertruck might also have to do with the Foundation Series program.
Tesla is expected to halt the Foundation Series Cybertruck production by the year’s end. These Cybertruck variants come fully loaded with FSD software, Powreshare equipment, installation voucher, lifetime premium connectivity, and other bells and whistles, including possible larger wheels and tires.
However, for anyone who is not interested in these features, when Tesla starts selling the regular Cybertruck variants in a few months, Cybertruck starting prices will automatically fall by $20,000.
This means the dual-motor Cybertruck all-wheel-drive will start at $79,900, and the tri-motor Cybertruck Cyberbeast will start at $99,900.
After this price drop, especially on the Cybertruck AWD, the vehicle will qualify for the $7,500 federal EV tax break, further lowering the starting price to $72,500.
Many people appear to be waiting for the non-Foundaiton Series Cybertruck variants to be available before purchasing the all-electric truck.
We’ve already discussed Cybertruck’s lower-than-expected sales. Although reservations are not translating to sales as much as originally hoped, it’s important to note that many people still remain excited about the all-electric truck.
If Tesla can successfully bring down Cybertruck’s production costs, the persisting excitement surrounding the vehicle suggests that the Cybertruck has the chance to be one of the best-selling trucks in the US.
Currently, this is all the information we have regarding the Cybertruck; however, we’ll be sure to keep you posted when we learn more about Tesla’s plans.
Until then, visit our site, torquenews.com/Tesla, regularly for the latest updates.
So, what do you think? Are you surprised to see Tesla has run through almost the entire Cybertruck reservation backlog so soon into the production process? Also, what do you think is the reason reservations are not translating into sales? Let us know your thoughts in the comments by clicking the red “Add new comment” button below.
Tinsae Aregay has been following Tesla and the evolution of the EV space daily for several years. He covers everything about Tesla, from the cars to Elon Musk, the energy business, and autonomy. Follow Tinsae on Twitter at @TinsaeAregay for daily Tesla news.
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