Taylor Swift’s Impact: How Did She Make Her Boyfriend’s Podcasts More Popular Than Ever?

The brothers won podcast of the year at the 2024 iHeartRadio Podcast Awards on Monday and thanked Travis’ girlfriend Taylor Swift’s fanbase for their success

Travis and Jason Kelce Answer Questions from Taylor Swift Fans About Football:

Travis and Jason Kelce and Taylor Swift. PHOTO: JESSE D. GARRABRANT/NBAE VIA GETTY; KEVIN MAZUR/GETTY

Travis and Jason Kelce are feeling grateful!

The NFL brothers jokingly thanked Taylor Swift fans for voting for their podcast New Heights with Jason and Travis Kelce after they won podcast of the year at the 2024 iHeartRadio Podcast Awards on Monday.

“Podcast of the year … it’s big s—.” Travis, 34, shared in a video of the pair accepting their award after missing the ceremony.

“Listen, this is an incredible honor, especially for two jabronis like us,” Jason, 36, who officially announced his retirement from the NFL earlier this month, began.

“To receive an award like this is beyond humbling and we would be remiss if we didn’t immediately thank all of the 92%ers out there — aka Swifties — who voted for us to win this award,” he continued.

Travis laughed and added, “Thank you guys for everything. We truly do have the best fanbase in the entire world.”

Jason and Travis launched their podcast together in September 2022. The brothers began using the term ‘92%ers’ on the podcast in season one about a gameplay term that later became a reference for their fan group.

Season two of their podcast, which covers topics of football and pop culture, began airing last year amid Travis’ developing relationship with Swift, also 34.

Travis Kelce Taylor Swift

Travis Kelce and Taylor Swift at the AFC Championship in Jan. 2024.ROB CARR/GETTY

Following their romance, the singer has been mentioned, along with her fandom, a few times in the weekly episodes. In the latest recording, which aired last week, Travis referred to Swift as “the biggest and the best thing possible” as he opened up about supporting his girlfriend during the Sydney leg of her Eras Tour in Australia.

On Sunday night, the couple were spotted attending Gucci’s official Oscars afterparty after arriving back in Los Angeles from Swift’s Eras Tour shows in Singapore.

The pair stepped out together for Gucci’s 16th annual event known as “The Party” which took place at talent manager Guy Oseary’s home.

“They were on the patio and in great moods. She had a very happy, giant smile,” a party guest told PEOPLE. “He was protective of her and she was delightful and glowing — they seemed very happy together and loving the night.”

The Grammy winner and the Kansas City Chiefs tight end were joined at the party by A-list guests and Oscar winners including Billie Eilish and Cillian Murphy, along with stars Anya Taylor Joy, Austin Butler, Leonardo DiCaprio and Jennifer Lawrence.

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