‘Swiftonomics’: Decoding the Business Strategies Behind Taylor Swift

According to the Forbes business magazine, global superstar Taylor Swift’s musical career has made her a billionaire.

The 34-year-old pop star has accumulated S1.1 billion (€1.2 billion), base earnings from her Eras Tour and the worth of her pop music catalogue.

But it is not just the global superstar who benefits from the Eras gold rush.

Swiftonomics: Insights behind the business of Taylor Swift

The Eras tour is arriving to Dublin on Friday for three nights at Aviva Stadium and is expected to generate €150 million for the local economy.

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