Selena Gomez Confirms She Won’t Sell Her $2 Billion Beauty Company

Gomez said in a new interview that she will be working on products for Rare “for the next few years.”

Actor, singer, and entrepreneur Selena Gomez isn’t selling her multi-billion dollar beauty brand any time soon.

Gomez clarified in an interview this week that she was not thinking about selling her beauty brand, Rare Beauty, or taking it public. The company is reportedly worth $2 billion.

“I don’t have any plans on that, genuinely,” Gomez told TIME.

Gomez mainly focuses on Rare Beauty’s product development and philanthropy, overseeing the Rare Impact Fund, which has raised $13 million since Gomez founded the company in 2020.

She told TIME that she will be working on products for Rare “for the next few years” and that she never wanted the company “to be about making a lot of money and that’s it.”

Selena Gomez. Photo by Samir Hussein/WireImage

Gomez’s remarks refute a March report that Rare Beauty was in private talks about a possible sale or IPO.

Rare is popular on social media and sells an array of $30 and under makeup, body care, and brushes.

A $23 liquid blush from the company went viral on TikTok in 2022 and brought in $70 million in revenue that year. The company’s bestsellers include tinted lip oil and matte lipstick, per a ranking on its site.

Rare reportedly hit more than $400 million in net sales from February 2023 to February 2024.

Related Posts

Stephen Colbert’s Heartfelt Farewell: Auctions Priceless Late Show Items – Including Final Episode Tickets – to Fight Hunger!

As The Late Show with Stephen Colbert enters its emotional final months before wrapping in May 2026, the beloved host is channeling his signature blend of humor…

👀🚓 TWO MONTHS OF MYSTERY ENDS IN HORROR: Ashlee Buzzard Arrested for First-Degree Murder After DNA Confirms Utah Remains Are Her Missing Daughter 💔⚖️

A chilling case that gripped the nation for over two months reached a devastating conclusion on December 23, 2025, when authorities announced the arrest of Ashlee Buzzard,…

👀💥 WHO SENT THE PHOTOS — AND WHY? Brianna Aguilera’s Mom Says Photos Were Intentionally Shared to Ignite Jealousy Before Her Death 💔❓

A grieving mother’s explosive accusation has ignited a firestorm online, transforming the tragic death of 19-year-old Texas A&M sophomore Brianna Marie Aguilera into a viral saga of…

Stephen Colbert’s First Christmas Without Rob Reiner: A Heartbreaking Holiday Marked by Profound Loss and Enduring Love.

As Christmas lights twinkle across America on December 24, 2025, Stephen Colbert faces a holiday unlike any other—the first without his dear friend and mentor Rob Reiner….

Stephen Colbert’s Ultimate Christmas Surprise: Hosts Epic Concert and Leaves Arena in Tears with Heart-Melting Gift to Kids!

In a night filled with holiday magic and pure generosity, Stephen Colbert orchestrated a massive Christmas concert that drew thousands to a packed arena, turning the evening…

Dawn Elevator Shock: Maddow Emerges with “UNEDITED” Folder – Then Colbert & Reid Join for Bombshell Independent Newsroom Launch!

In a scene straight out of a thriller that no one anticipated, Rachel Maddow stepped silently from an elevator at first light, clutching a mysterious folder boldly…