Liverpool will welcome Taylor Swift to Anfield from June 13-15. The club website has now issued an official update to fans who will be attending the Eras Tour.
Taylor Swift is set to perform at Anfield next week, and Liverpool has issued an update. (Image: John Shearer/TAS24/Getty Images for TAS Rights Management)
Taylor Swift’s ‘The Eras Tour’ is arriving in Liverpool next week. Ahead of Anfield hosting the singer for three nights, the club has issued an update.
Posted directly to the club website, the update directs Swift fans to the Concert Hub. A variety of information has already been supplied there, including a list of banned items and other important details.
With thousands set to descend upon Liverpool, which is transforming into ‘Taylor Town’ for the occasion, it’s a major event for the club to host, in line with the FSG plan to maximize club revenue streams. Some big names are expected to be in attendance, including former Liverpool FC manager Jurgen Klopp and his wife Ulla.
As well as the stock information about concerts at Anfield, Liverpool has released an FAQ section specifically for the Eras Tour. Among the topics covered is the availability of tickets — the club has sold out its entire general admission and hospitality allocation, and redirects fans looking for tickets to official agents Ticketmaster and AXS.
The latest update reiterates a lot of the information from the FAQ section, reminding fans that Anfield is a cashless venue. There will also be no parking available at the stadium.
The club has additionally urged fans without a ticket to avoid Anfield and the surrounding area. However, it has encouraged anybody in this position to come to the city center and enjoy the atmosphere, including the various stations of ‘Taylor Town’ set up to celebrate Swift’s various Eras.
Fans who do have tickets have been asked to stay away from the ground until the time stated on their ticket. Those who have booked hospitality tickets should be in the process of receiving their itineraries now, including details on when they will be able to access Anfield.
Age restrictions are in place for the Eras Tour concert at Anfield. Anyone under the age of 16 must be accompanied by an adult, while the minimum age for pitch access is 14.
Liverpool.com says: Liverpool is well on top of communications about the Eras Tour, with the club and Swift fans alike eager to ensure the three nights all run as smoothly as possible. We’ll also be bringing you all of the key updates as they come, so keep an eye out for any more information.
There’s no doubt that hosting The Eras Tour is a major coup for Anfield. It’s the only leg of the tour in England outside of London, and marks a strong return after Liverpool paused concerts last summer to complete upgrades on the stadium.
