It’s almost “glowtime.”

Apple is expected to unveil its newest iPhone lineup during a Sept. 9 event at Steve Jobs Theater at Apple Park. The announcement is set for 1 p.m. ET/10 a.m. PT.

The tagline for the event: “It’s Glowtime.”

The company, headquartered in Cupertino, California, is expected to launch its iPhone 16 lineup. According to The Verge, Apple will unveil four phones: the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max.

Expect a bevy of new features and possibly a new color (bronze), with the iPhone 16 and 16 Plus tipped to reveal a vertical alignment for their camera systems.

Artificial intelligence features are also expected to play a significant role in the rollout. Apple will reportedly show off revamped versions of the Apple Watch and AirPods.

People interested in watching the unveiling can see it at the company’s website or the Apple TV app.