Henry Cavill now has a new role as Longines’ newest Ambassador of Elegance. The partnership is meant to reflect the brand’s legacy of collaborating with individuals who embody true elegance through professional excellence and personal conduct.

Longines’ CEO, Matthias Breschan, expressed his enthusiasm for the partnership, noting Cavill’s sophistication, warmth, and multifaceted personality as a reflection of the brand’s values. Breschan highlighted Cavill’s authenticity and grace, whether on screen or pursuing his interests in aviation and equestrianism, as embodying the Longines spirit.

“What draws me to Longines is their understated elegance,” says Cavill. “True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values.”

Known for his versatility, Cavill has portrayed roles from Superman to characters in Mission: Impossible and The Man from UNCLE. Beyond acting, Cavill is known for his passion for gaming and his production company, Promethean Productions. Currently, Cavill plans to visit Longines’ historic headquarters in Saint-Imier, Switzerland, to witness the brand’s dedication to craftsmanship.