Under the neon glow of West Hollywood’s Melrose Avenue, where palm trees sway like runway models and the air hums with the scent of fresh gloss and ambition, Kylie Jenner reclaimed her throne on a balmy Friday night in October 2025. The 28-year-old billionaire beauty mogul, flanked by her seven-year-old mini-me Stormi Webster, descended upon a star-studded pop-up event celebrating a decade of Kylie Cosmetics—a glittering milestone that doubled as a nostalgic revival of her infamous “King Kylie” era. Hand-in-hand, mother and daughter stepped out in head-to-toe bubblegum pink, turning heads and flashing smiles that could launch a thousand TikToks. It wasn’t just a launch party for the brand’s latest collection; it was a full-circle moment, blending family bonds, fashion flair, and the unyielding empire Kylie has built from lip kits to legacy, all while proving that in the Jenner world, pink isn’t just a color—it’s a power move.

The event, held at a chic temporary storefront transformed into a Y2K fever dream, kicked off at dusk on October 17, running through the 26th for eager fans to flock to interactive displays and limited-edition drops. Kylie Cosmetics, launched in 2015 with a modest $250,000 investment from her entrepreneurial war chest, exploded into a $1.2 billion acquisition by Coty in 2020, only for Kylie to repurchase majority stakes in 2023, reclaiming creative control like a boss reclaiming her narrative. This pop-up wasn’t mere commerce; it was a love letter to origins, featuring holographic mirrors, candy-pink walls etched with throwback selfies, and shelves groaning under the weight of the new King Kylie collection—vibrant mattes, glossy balms, and eyeshadows in shades screaming early Tumblr aesthetics. “Ten years feels like yesterday,” Kylie gushed in a pre-event Instagram Reel, her voice a velvet purr over clips of her applying frosted pink liner. “From my bedroom to this? It’s all heart—and a lot of hustle.”

But the real showstopper? The arrivals. Kylie emerged from a sleek black Escalade like a pastel phantom, her lithe frame poured into a skintight pink latex mini dress that hugged every curve with the precision of a second skin. The plunging neckline dipped daringly low, spaghetti straps barely containing the drama, while a pair of ankle-strap stilettos in metallic rose gold elevated her strut to supermodel status. Crowning it all? A long, wavy pink wig cascading like cotton candy down her back—a deliberate nod to her 2015-2016 alter ego, the bold, blue-haired rebel who turned Snapchat filters into high fashion and sparked the lip-filler frenzy that minted her a mogul. Her makeup? Peak Kylie: overlined lips in a custom matte from the new line, glitter-dusted lids shimmering under the flashbulbs, and a subtle contour that whispered “effortless” while screaming “icon.” Diamond studs twinkled at her ears, and her signature melted-chrome nails—long, almond-shaped talons in iridescent pink—clutched a mini Kelly bag that screamed quiet luxury.

By her side, holding a tiny manicured hand, was Stormi—Kylie’s spitting image in spirit if not yet in stature. At seven, the pint-sized powerhouse channeled her mom’s vibe with a pint-sized twist: a matching pink latex skirt and cropped jacket set, cinched at the waist for that budding-couture edge. Underneath? A graphic tee splashed with a faded photo of young King Kylie, blue wig and all—a cheeky merch moment that had fans cooing over the generational wink. Stormi’s hair, braided into playful pigtails with pink extensions woven in, bounced as she skipped along the sidewalk, her feet shod in pearlescent jelly ballerina flats from Mini Melissa that caught the light like dewdrops on rose petals. No heavy glam for the kiddo—just a touch of pink gloss on her lips and a smudge of shimmer on her cheeks, courtesy of Mom’s expert application earlier that afternoon. “She picked her own outfit,” Kylie later shared in a Story, zooming in on Stormi’s grin. “My little co-designer.” The duo’s twinning wasn’t accidental; it was a masterclass in coordinated cute, turning the red carpet into a mother-daughter runway that blurred the lines between heir and legacy.

The pop-up pulsed with A-list energy from the jump, a who’s-who of Hollywood’s glitterati turning out to toast Kylie’s triumph. Leading the pack: the unbreakable Kardashian-Jenner sisterhood. Kim Kardashian swept in like a goth goddess, her black latex halter corset dress a sultry counterpoint to Kylie’s candy-coated vibe, accented by layers of diamond cross necklaces that dangled like talismans. “Proud of you, Ky,” she posted post-event, a rare candid snap of the sisters mid-hug amid the chaos. Khloé Kardashian, ever the good-time girl, rocked a skimpy silver minidress that caught every strobe, her Good American curves on full display as she posed with niece Stormi, who giggled through a filter of heart emojis. Kendall Jenner, the family’s resident supermodel, served leggy elegance in a thigh-skimming black satin gown slit to the heavens, her walk a reminder that she’s walked more runways than most have red carpets. And matriarch Kris Jenner? The ultimate momager glided in all-black monochrome—sheathed gloves, a razor bob, and a smirk that said “I built this”—arm-in-arm with boyfriend Corey Gamble, whose silver fox charm added a dash of rom-com polish to the frenzy.

Beyond blood, the guest list read like a Rolodex of cool. Hailey Bieber, radiant in a belted little black dress that hugged her post-baby bod, chatted up Kylie over custom cocktails fizzing with edible glitter. “Slaying as always,” Hailey captioned a boomerang of their cheek-kiss. Alabama Barker, 19 and channeling rock-chic in ripped denim and a cropped tee, snapped selfies with Stormi, the two bonding over shared “nepo-baby” glow-ups. Even Diddy’s twin daughters, Jessie and D’Lila Combs, made a synchronized splash in identical metallic mini-dresses, their twinning a subtle shoutout to the night’s theme of doubles—doubles in fashion, in family, in fortune. Sophie Shab, the British It-girl with a penchant for quiet luxury, turned heads in a sheer black bodysuit layered under a blazer, while Freya Tidy and Eva Rankin—Kylie’s inner-circle stylists—added edge with mismatched prints and sky-high platforms. The vibe? Electric intimacy: velvet ropes holding back fans chanting “King Kylie,” inside a swirl of laughter, clinking glasses, and the low thrum of a DJ spinning early-2010s bops like Ariana Grande’s “Problem” remixed with house beats.

Inside the pop-up, the magic amplified. Guests wandered a labyrinth of rose-gold mirrors reflecting infinite versions of themselves, trying on the King Kylie palette—bold blues, electric purples, and yes, endless pinks inspired by Kylie’s OG Tumblr posts. Interactive stations let attendees blend custom glosses, with Stormi leading a mini-workshop for the kids’ corner, her tiny fingers demonstrating how to “melt” the chrome shadows without a smudge. “She’s a natural,” Kylie beamed to a reporter, watching her daughter high-five a pint-sized fan. The menu leaned whimsical: pink macarons dusted with shimmer sugar, avocado toast towers shaped like lipsticks, and a signature “Kylie Kocktail”—vodka, elderflower, and a splash of rose—served in coupes etched with crowns. Photo booths captured the nostalgia, filters turning attendees into blue-wigged Kylies, while a massive LED wall looped archival footage: 17-year-old Kylie unboxing her first Lip Kit, the frenzy of Black Friday drops, and heartfelt clips of her pregnancies with Stormi and son Aire, now three and thriving off-camera.

For Kylie, this night was more than metrics—it was mending. The past year had been a whirlwind: navigating co-parenting with ex Travis Scott amid his festival empire, quashing rumors of a rekindled romance (sources insist they’re “amicable exes”), and pouring heart into her brand post-repurchase. Motherhood remains her anchor; Stormi, homeschooled with a curriculum blending art and entrepreneurship, often shadows board meetings in tiny blazers. “She’s why I push,” Kylie confided to a close friend earlier that week. “Seeing her light up over a new shade? That’s the win.” The event underscored that ethos: proceeds from King Kylie sales funneled to her Kylie Jenner Cares foundation, supporting youth mental health and beauty inclusivity programs. Stormi’s involvement? A soft launch for the next gen—whispers abound that the tyke’s already sketching product ideas, her crayons birthing “Stormi Sparkle” gloss prototypes.

Social media ignited like dry tinder. By midnight, #KingKylie trended worldwide, racking 2.5 million mentions. Fan edits spliced Stormi’s twirl with Kylie’s 2016 Met Gala strut, captioned “Mother-daughter slay incoming.” Beauty influencers dissected the latex looks—”Age-appropriate edge? Chef’s kiss”—while mommy bloggers praised the “empowering twinning” as a blueprint for raising confident kids. Critics? A smattering, nitpicking the “nepo-fest” optics, but drowned out by the roar: “This is legacy dressing,” one viral thread declared, threading Stormi’s tee back to Kylie’s roots. Hailey’s post alone garnered 4 million likes, her comment on Kylie’s pic—”Pink forever”—sparking collab rumors for Rhode x Kylie.

As the night wound down, with confetti cannons bursting rose petals and a surprise performance from Terror Jr. (nodding Kylie’s recent feature on their “Fourth Strike” track), Kylie scooped Stormi for one last twirl under the chandeliers. “We did it, baby,” she murmured, the words lost in the din but captured in a fan’s shaky video that’s now at 10 million views. Fatherhood flickered in absentia—Travis, stateside for Astroworld prep, FaceTimed his daughter mid-party, his grin wide as Stormi waved her tee at the screen. For a family often dissected under spotlights, this was unfiltered joy: a pop-up not just of products, but of presence.

In the grand tapestry of Kylie’s cosmos—from reality TV ingenue to self-made sovereign—this LA evening etched a new chapter. Ten years on, Kylie Cosmetics isn’t just surviving; it’s surging, with the King Kylie drop projected to shatter Q4 records. Stormi, with her jelly flats and fearless flair, embodies the heir apparent—not burdened by the crown, but born to wear it in hot pink. As the sisters piled into SUVs, laughter trailing like glitter, one truth lingered: in a world of fleeting trends, family and foundation are forever. Kylie Jenner didn’t just host a party; she hosted a promise—of more matches, more milestones, more magic. And in true King Kylie fashion, she did it all in pink.