Deadpool & Wolverine set another record after its streaming debut, adding to its impressive exhibition accomplishments. The MCU bounced back after a few flops with its latest film featuring Ryan Reynolds as Deadpool and Hugh Jackman as Wolverine. Anticipation for Deadpool & Wolverine was high, and it translated to box office success. The film has made over $1.3 billion worldwide, and has shattered several box office records.
It’s the highest-grossing R-rated film of all time, and ranks as the #13 highest-grossing domestic film and the #7 MCU film worldwide. Deadpool & Wolverine recently launched on digital platforms on Oct. 1 and is already breaking at-home viewing records. It delivered the highest-selling week one ever for an R-rated film on domestic digital platforms. This latest record shows how successful the film has been financially and the lasting popularity it had with audiences.
What Deadpool & Wolverine’s Week 1 Digital Release Results Mean
Deadpool & Wolverine Is About To Kill It On Disney+
Deadpool & Wolverine‘s digital release results prove how popular this film was with audiences. Upon its release, the film earned a 94% audience score on Rotten Tomatoes, a 7.8/10 on IMDB, and an A CinemaScore. Deadpool & Wolverine‘s lengthy theatrical run showed it had great box office legs due to positive word-of-mouth, and that led to a record-breaking box office. The digital release results are likely driven by viewers who wanted to watch the movie again now that it’s available to watch at home.
It’s unlikely that a majority of people renting or buying Deadpool & Wolverine are first-time viewers, as anyone who hasn’t seen it yet is most likely waiting for it to drop on Disney+. It will be huge when it’s available to stream on Disney+ and could shatter the service’s streaming records. However, people who enjoyed the movie are buying digital copies and that led to its record-breaking first week on digital. These results could also lead to a significant number of purchases of the film’s Blu-ray/DVD when it releases on Oct. 22.
Our Take On Deadpool & Wolverine’s Digital Performance
Audiences Still Want To Watch Deadpool & Wolverine Months After Its Release
Deadpool & Wolverine‘s success proves that the MCU is far from over. Audiences showed their frustration with the studio in 2023 by not showing up as reliably for Ant-Man and the Wasp: Quantumania and The Marvels. However, these films weren’t received well by critics and audiences, leading to poor word-of-mouth that kept audiences away. Deadpool & Wolverine had great word-of-mouth and gave many MCU viewers hope that this was a return to form for the studio.
The film’s success also proves that superhero fatigue is a myth. Audiences don’t have an issue with the superhero genre, but they do have a problem with consistent mediocrity. The MCU (and DC) have been churning out underwhelming films for a while, and it’s leading to a loss of trust from audiences. However, the Deadpool franchise has been consistent, and this film delivered for many. Hopefully, Deadpool & Wolverine represents a turning point for the MCU, and they can get back to being the trustworthy studio that delivered the Infinity Saga.
