Scooter Braun, who famously bought Taylor Swift’s back catalog of masters, has announced that he is retiring from music management after years in the industry
Scooter Braun’s announcement that he’s bowing out of music management has fans of Taylor Swift abuzz on social media.
Previously handling the careers of pop behemoths like Justin Bieber and Ariana Grande, Scooter has faced a stark decline in his brand’s allure, as stars disbanded from his roster one by one. He is also infamous among the Swifties for snagging Taylor Swift’s early works in a contentious 2018 deal, sparking Swift’s decision to re-record her classic albums.
Scooter ultimately cashed in Taylors masters for a cool $300 million (around £236 million), but with news breaking of his pivot away from the music scene to prioritize family and take up the reins as CEO of HYBE American branch of the South Korean company. And it’s safe to say that Swift’s loyal legions are celebrating.
Scooter has stepped down from music management
Taylor is currently touring in the UK (Image: Gareth Cattermole/Getty Images for TAS Rights Management)
Reacting to the reports of Braun’s shift in career, one fan remarked online: “What going against Taylor cost you……all the other tayrtriers, take note! ” Another added their voice to the victorious choir: “That tayvoodoo.”
Taylor’s virtual fan army wasn’t far behind in joining the frenzy, with tweets flying such as: “And nothing but loud cheers were heard across the world.”
A lyrical reference flew in from a second, citing The Tortured Poets Department track: “And I’ll say, ‘Good riddance’.”
Chimes of Taylor Swift Midnights, Track 11, rang out a clear nod to the aptly-named song Karma, while another devotee brought actual lyrics into play, quoting: “Karma’s a relaxing thought.”
Another fan quoted lyrics from the song Karma, writing: “Ask me what I learned from all those years / Ask me what I earned from all those tears / Ask me why so many fade, but I’m still here.”
In his lengthy statement, Scooter said for his “entire adult life” he was a music manager, starting when he was 19-years-old, in Atlanta, Georgia. “I think I have wanted this for a while, but I was truly afraid to answer the question, ‘Who would I be without them?'” he said. “It’s all I had known.”
About his family, Scooter added: “As my children got older, and my personal Iife took some hits, I came to the realization that my kids were 3 superstars I wasn’t willing to lose. The sacrifices I was once willing to make I could no longer justify.”
Scooter shares three children with his ex-wife Yael Cohen – a son born in 2015, another son born in 2016, and a daughter born in 2018. He and Yael were married from 2014 to 2021.
