Meghan Markle has faced criticism for “hypocrisy” following the launch of her new luxury brand, American Riviera Orchard.
PR expert Lynn Carratt from PressBox PR commented that the brand’s introduction, featuring a video of Meghan in her high-end kitchen, may not resonate with the general public. Carratt questioned the affordability of the products and highlighted the inconsistency between Meghan’s advocacy for the underprivileged and her promotion of luxury items.
Carratt noted, “You can’t one minute be championing the underprivileged and then the next minute standing in your luxury kitchen wearing designer togs and selling luxury homemade products.” Despite the criticism, Carratt did not believe Meghan was directly exploiting her royal title for the brand, emphasizing that the brand reflects her current lifestyle in Montecito, often called the American Riviera.
The brand launch is also expected to coincide with a new Netflix cookery show featuring Meghan, where she will showcase and sell her own products.
